Case Study
Finance Broker Content Strategy and SEO
An international broker, a brand with significant brand awareness, an established domain authority 50+ Ahrefs DA, sustained content marketing efforts, contracted my consultancy and copywriting services for one of their subsidiaries, to empower their content strategy.
Details
Company Niche: Finance Broker offering trading services on the stock exchange
Date: 2019 – 2020
Services: Content Strategy, Content Writing, On-Page SEO
Client is a well-known international brand in the industry, has a well-established website published in multiple languages with multiple local branches, and has a strong social media presence.
The objective was to support one of the subsidiaries (non-English) to gain more exposure and expand its presence in SERPs.
Content Strategy & Copywriting
This project implied participating in the content strategy and content creation to attract qualified leads for a local subsidiary. Among the tasks were keywords research, choosing topics, content production, and SEO content optimization.
Project’s duration was almost a year. During this interval, I created all the content for the subsidiary and consulted on the strategy. We published on average 3-4 long-form blogs a month (3,000 words +). About 8 articles a month were written for the backlink campaign.
Constant content creation and publishing of valuable information led to significant results in terms of organic traffic and organic keywords, taking into consideration that this is a highly competitive finance niche.
Organic Traffic Almost Quadrupled in Less Than a Year
Client is a name in its finance niche, with over a decade of experience in the market, licensed, and with a powerful overall marketing strategy. Our mission was to enforce the subsidiary’s content strategy, reach, and clients.
The subdomain already had several dozens of high quality articles, optimized for SEO in majority. First priority was to keep existing content updated, produce regularly content catered to the local audience, and optimize it for search engines.
Producing high quality content on a constant basis resulted in almost quadrupling the traffic in about a year.
The organic traffic jumped from 7,764 visits in November 2019 to 28,475 in September 2020, or an increase of 366.7%
The Number of Organic Keywords Multiplied by almost 9X
A multilingual site with a high domain authority together with publishing qualitative content regularly and implementing all the best practices eventually paid off.
The number of organic keywords multiplied from 272 in November 2019 to 2,553 in September 2020, or an increase of 838.6%.
The number of keywords in the top 3 positions of search engines skyrocketed from 22 to 242, or 1,000%
Requirements
Craft the content strategy.
Create the content calendar.
Write content.
Improve ranking in SERPs.
Increase organic traffic.
Services and Approach
- Elaborate the content strategy.
- Content audit.
- Keywords research.
- Content writing.
- On-Page SEO.
The Results Generated by My Content Strategy Services
%
Organic Traffic Increase
%
Number of Organic Keywords in Top 3 Advance
%
Number of Organic Keywords
Case Studies
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