Case Study
Finance Affiliate Content Strategy and SEO
A finance affiliate startup, just launching their activity, without much content marketing activity, contracted my content strategy consultancy services to create a strategy from scratch that positions them as a professional brand in the niche.
Details
Company Niche: Finance Affiliate startup, active in trading on stock exchange niche, monetized via affiliate marketing
Date: 2021 – 2022
Services: Content Strategy, Content Writing, On-Page SEO
Client was a new business at the time, active in a crowded niche, had a low domain authority website, and was just starting its content marketing efforts.
The objective was to create a content strategy establishing the company as an expert in the niche and start attracting organic traffic from search engines.
Content Strategy from Scratch
This project involved crafting a content marketing strategy from scratch to establish the brand as an authoritative voice in its industry and writing specialized SEO-optimized content.
I have worked on this project for about nine months. My main tasks were to draft the strategy, research the keywords and write the content. On average 2-3 long-form blogs (3,000 words +) were published each month. At the same time, an off-page campaign was led by another consultant.
The content marketing efforts with content creation and publishing, together with the backlink campaign drive some impressive results in terms of organic keywords number and organic traffic.
Organic Traffic Tripled in Less Than One Year
Taking into consideration that this was a low domain authority site (4 Ahrefs DA), in a niche populated by international brokers with strong brands, a very strategic approach was necessary to get organic results.
The website had just a few articles published at the time. Thus, our mission was to create an organic footprint and attract traffic.
Putting in place a sustainable (from the business’s point of view) publishing calendar – 2-3 articles a month – with original specialized content generated tripled organic traffic in about nine months.
The organic traffic increased from 420 users in April 2021 to 1,357 in January 2022, or an increase of 201%
The Number of Organic Keywords Expanded by 129.9 %
Publishing high-quality SEO-optimized content regularly merged with off-page SEO efforts brought significant results.
The number of organic keywords jumped from 2,085 in April 2021 to 4,794 in January 2022, or an increase of 129.9%.
The number of keywords present in the top 3 positions of search engines doubled from 20 to 46, or an expansion of 130%.
Requirements
Craft a content strategy to create brand awareness.
Put in place a content calendar.
Improve ranking in SERPs.
Increase organic traffic.
Services and Approach
- Draft a content strategy.
- Keywords research.
- Competitor analysis.
- Content writing.
- On-Page SEO.
The Results Generated by My Content Strategy Services
%
Organic Traffic Increase
%
Number of Organic Keywords in Top 3 Advance
%
Number of Organic Keywords
Case Studies
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