SEO & Content Strategy Services for Thriving SMEs
Are you a solopreneur or business owner who doesn’t know what content to create and is constantly overwhelmed with the marketing of your business?
Your mission should you choose to accept it, is to get help and create your content strategy in four weeks or less and reach your business goals faster and easier.
Start for Free!
Get my content strategy simplified template and cut short all the gremlins that jeopardize your business growth. If you need further help, get in touch with me.
My SEO & Content Strategy Services
Conduct Content Audit
Review and inventorize your existing content and identify what is bringing the best results and which are the content gaps.
Realize Competitor Analysis
Study and analyze your direct competitors’ content, identify what works best for them, and extract conclusions on what you can do to improve your content.
Establish Content Marketing Goals
Clearly set your goals for the next period and define measurable KPIs for your strategy.
Research Audience and Create Buyer Personas
Aho’s your audience and ideal client? Find out their demographics, challenges, pain points and preferences. Map the customer journey.
Draft Content Pillars and Topics
Spot the content clusters that your business should approach. Perform keywords research to identify the best and most accessible ways to rank and pull out relevant topics.
Select Promotion Channels
Choose the most appropriate distribution channels for your content and make the most out of them.
Create Editorial Calendar
Define the exact details of content creation and publishing: what to write, when, for whom, where to publish.
Measure Results
As a business owner you should know what brings results and what not, content marketing strategy is not an exception. Set KPIs to know how your business evolved and what is the contribution of the generated content.
Via My SEO & Content Strategy Services I Will Show You How to Design and Implement a Powerful One
Having a documented strategy is not of much use, if it is not properly implemented. Implementation and consistency are the paths to generating strong and sustained business results in the long run.
Generate top notch optimized content, dispatch it, measure the results, improve and repeat what’s working best for your business. I provide strategy implementation services on demand to further support your marketing game.
What's in It for You and Your Business?
Peace of Mind
You have an organized editorial calendar with all the steps defined. No need to stress about it.
Solid Foundation for Business Growth
Grow faster, launch quicker and accelerate your business progress. Strategize for results, don’t leave them on hazard.
Focus More on Your Clients and Core Business
Save time and frustration on marketing tasks and concentrate on your core business.
Bolster Your Brand Visibility
With a bold presence and position your business as the go-to expert in your niche.
Establish Yourself as an Authority
In your industry with the high value, actionable and world-class content.
Get Results Like Never Before
Turn browsers into customers, attract more qualified leads, increase your customers database and build an expanding community of satisfied clients and brand evangelists.
Value
Content Strategy Services
Download my free content marketing strategy template
Complete each slide with your details and data
Create a solid content marketing strategy for your business
Need further help, get in touch
Success Stories
Lorraine is a great creative talent and content strategy consultant. We worked closely on various projects for six years now and the quality of her work has always been superb. She is professional, able to deliver, reliable and confident. We were able to build a solid work relationship along the way. I highly recommend her services!
A while ago, I was really struggling keeping up with all the tasks related to the organic promotion of my business. I had no idea what content to create, when to publish, where, what format, how to optimize and I was always overwhelmed and stressed. It was the moment when I realized I needed help, some reliable content strategy consultancy support. And fast! After having the chance to work with Lorraine, things started to get clearer and in place. Now, I am well in advance with my content plan, well organized and I have more clients than ever before for my consulting business. I can’t thank you enough Lorraine.
Lorraine is a talented copywriter and resourceful content strategist. She has the confidence to know what she is able to deliver, never disappoints and performs even more than planned. She is reliable and professional in her dealings. I wouldn’t hesitate to recommend her.
Case Studies
About Me
I’m Lorraine and I've Been Crafting Marketing Strategies for 20 Years
I am a long-run inbound marketer and content strategy consultant (freelance content strategist), the plume behind this blog, and the primary lens behind Biz Styled Stock.
If I would have to define myself in a couple of words, would probably be something like this: a curious mixture – part natural-born wordsmith, part strategy alchemist, part avid reader, and the rest photography virtuoso. All these spiced up with a healthy dose of curiosity and a spartan spirit of organization.
My motto in marketing is “Build a business strategy to stand out, not to fit in”.
- Content Strategy
- Content Writing
- SEO
Years of Experience
Content Strategy Consulting and Content Writing Projects
Industries
Experience
- Former Sales & Marketing Director in multinational company
- Former Managing Director of SMEs
- Former Managing Partner of marketing agency
- Marketing Expert Consultant for SMEs
Education
- MBA in Strategic Management
- HubSpot Certification - Inbound Methodology
- HubSpot Certification - Content Marketing
- HubSpot Certification - Email Marketing
- HubSpot Certification - SEO
- HubSpot Certification - Digital Advertising
- Google Certification - Google Analytics
- Google Certification - Google Ads Measurement
- Google Certification - Google Ads Search
- Surfer Certification
Industries
- Finance, Financial Markets, SaaS & FinTech
- Real Estate & Investments
- Digital Marketing
- Business & Entrepreneurship
- Legal
- Travel
- Translations
- Photography
- E-commerce
- Health & Wellness
Beyond the Blueprint: How to Create Content Strategy Deliverables That Drive Results
Developing a content strategy is a complex process that involves several stages and the creation of solid content strategy deliverables that will propel the business further. It has to start with an in-depth audience and market research. Marketers need to set...
Get Results Like Never Before – Content Strategy Example
When trying to put in place a content strategy, even if you have a pretty good idea of what you need to do, an already completed content strategy example would be very helpful. To give you a hand, I have created such an example using my simplified content strategy...
How to Create a Successful SEO Content Marketing Strategy?
Want more relevant organic traffic? Put in place an SEO content strategy to help you achieve that! Here is how: What Is SEO Content Strategy? SEO content strategy is the core part of a powerful content strategy and practically decides what topics to write about, how...
What Is a Good Content Marketing Strategy? How to Create a Solid One? Core Pillars and Template
The content marketing strategy is practically a blueprint that comprises processes, standards and topics to help you plan, create and publish your content.
Content Audit: Surefire Way to Improve Your Results
Before putting in place a new content strategy most often you have to do a content audit to check the previous results of your content.
What Are the Steps of a Content Strategy and How to Create A Powerful One?
The content strategy is like a magnetic compass, a roadmap, and a framework that you create to show you what content to create, for who, how, and when in order to reach your business goals.
Frequent Asked Questions
What is a content strategy?
Today the content strategy is the core part of any marketing strategy. In our online world, content is the foundation of the communication efforts of any company.
In order to attract more clients and grow a business, it’s essential to have its website rank in search engines, the higher the better. To appear in search engine results, you need to create content and a solid strategy to help you reach the right clients at the right time with the right content.
In short, a content marketing strategy is a detailed tailored plan to create, manage and distribute valuable content for your target audience in order to solve their problems and reach your business growth goals.
What are exactly the content strategy services?
The content marketing strategy services are usually services provided by a tier company – a content strategy agency or external expert that specializes in content strategy.
They are creating and implementing the adequate content strategy in order for your business to reach its established goals.
What is a content strategist? What does a content strategy consultant do?
A content strategist is a marketing expert that specializes in creating, developing and implementing content strategies. He or she leads search engine optimization, content creation and content promotion activities. You can either hire a content strategist in house, either contract the services of a content strategy consultant.
Is content strategy consulting a good choice for my business?
It’s a good choice if you want to improve and efficientize your content marketing efforts and content creation and you don’t have the necessary talents in house, nor are you willing to hire them. Or if your internal team needs input and guidance from more experienced specialists.