That SEO is paramount for ranking in search engines and driving more traffic to your site, is not a secret for a long time now. The two main areas of SEO are on-page SEO and off-page SEO. Test the best-considered off-page SEO techniques in 2023 to push up your content in search engine results.
The present article will focus on off-page SEO techniques and methods. First of all, let’s clarify what is off-page SEO: simply put all the techniques executed externally, outside your site, to boost rankings. Off-page SEO tools and tactics impact the position your site gains in SERPs and include brand awareness, links, and external site relationships.
Invest In Your Business
Your Content Strategy Doesn’t Deliver the Expected Results?
Now:
Here are the best off-page Search Engine Optimization techniques valid for 2020:
Off-Page SEO Strategy: Obtain Backlinks from Authority Sites
Most SEO experts agree that in terms of off-page SEO optimization, backlinking is the most prominent. Backlinks are impacting heavily on your rankings particularly if you want to appear on the first page of search results.
Reason?
Search engines like Google will trust you just after many others will trust you. If sites with high authority will link back to your site, Google will consider your site more trustworthy.
These backlinks are very important in the algorithm used by Google to rank pages in a list of results for a certain query. This algorithm uses a series of criteria baptized by Google Ranking Factors, which counts about 200 factors that are taken into consideration when deciding the hierarchy of sites when answering a search query.
Some of the most impactful are:
The more links from authority sites point to your site, the more value you gain in Google’s eyes. As it analyzes several aspects concerning the link: from which site comes the link? Which is its quality? Which is the logic of this connection? How fresh is it? Etc.
Ok, we get the importance of backlinks, especially from renowned sites. But, the $1million question is:
How do you obtain these authoritative, relevant links?
Here are some ways:
Off-Page SEO Techniques: Guest posting
Guest blogging is a reliable way to attract new links and traffic, even if some might consider it outdated. While contributing to other sites besides building links, you promote your brand building authority and acquiring referral traffic.
When posting on other sites, take into consideration the following:
* Make a list of sites that accept guest posts, that are connected with your niche, and that you are interested in publishing on.
* To cover all opportunities, search in Google and on social media networks with “your target keyword” + ”guest post”
* Check each site from your list and verify which is most popular, and which has the highest traffic, and prioritize them in the function of the results you obtain. Use a tool like similarweb.com, to help you.
* Use a social media analyzer to verify the number of social media shares the latest posts from the respective site had. This will help you establish the potential shares your articles may achieve.
* Write a high-quality guest post.
* Remember not to insert too many links to your site.
This method involves a lot of homework, that’s obvious: you need to research your niche, find out which are the influencers and top bloggers, get in contact, and send pitches. But, if your request is accepted, your article will be published and voila, you obtained a valued backlink.
Off-Page SEO Techniques: Create high-impact infographics
That human beings are visual creatures in general, is demonstrated and proved with numbers. We all, are more attracted by visually appealing content – “an image makes more than 1000 words” and statistics show this.
Visuals are the first vector of sales.
Use Professional Styled Stock Photography to Promote Your Business.
In this category, infographics are still at the top, even if they saw fulminant growth in recent years and some may consider this practice arrived at saturation. Great results for backlinks and traffic can still be achieved if great graphics, information, and original idea are used.
To help promote your infographics you should consider publishing them on infographics submission sites and link them to your blog or site.
Some of these sites are:
· http://www.reddit.com/r/Infographics
· http://submitinfographics.com/
· http://www.infographicsarchive.com/
Infographics have a high potential of going viral if properly made and intensively promoted. When your infographic is shared, organic traffic is directed toward your site. So, you made it, backlinks are generated.
Off-Page SEO Techniques: Broken link building
A more efficient method to acquire links may be identifying broken links on authority sites and getting in contact to acknowledge this, offering in exchange a link of yours to replace it.
Broken links are all over the Internet, and authoritative sites are no exception. This arrives because initial links change, hosting expires, or links are damaged during migration processes. Having broken links on your site does not impact ranking, but affects user experience and you want to avoid that. Authoritative sites are aware of that too, and that’s why this technique is relevant and works.
Thus, make a backlink analysis on relevant sites for your niche, identify broken links, contact the owner and inform him about those dead links and propose a replacement link, preferably yours. Chances are that your effort is paid back with a backlink.
Off-Page SEO Strategy 2: Leverage Your Social Media
Off-Page optimization finds a massive pillar on social shares. Check below how this happens.
Using social media helps you meet your target audience, know her better, and find out which are her pain points, where is she hanging out, and when.
Off-Page SEO Techniques: Increase Engagement on Social Media
Engaging on social media platforms is a primary Off-page SEO technique that will have a major impact on your site’s visibility and popularity. Being present and involved in social conversations on multiple platforms will expand your reach and help grow your business.
Off-Page SEO Strategy 3: Leverage Question and Answer Sites
Another way to boost your site visibility through off-page SEO techniques is to use question-and-answer sites like Quora.
Search and join questions associated with your business or niche and provide pertinent answers to these questions. Offer a link to your website to help you gain visibility.
A good selection of question-and-answer sites is:
· http://askville.amazon.com.w3snoop.com/
Some specialists consider that if you don’t use Quora, for example, you do not use the full potential and you are missing points on your SEO efforts. Quora is a platform where you can obtain pertinent answers to any question you may have.
For brand awareness, link building, or for a certain marketing campaign, Quora is a not to be missed place.
Now!
How can Quora as an off-page SEO tactic serve your purposes? Note some advantages:
– Allows you to prove your expertise: Answers you provide on Quora should relate to your business and reveal your expertise in the mentioned area. If you gain readers’ trust they will turn to you with further questions they might have.
– Answers appear in Google results: If people upvote your answer, it will display in Google as an answer to the respective question.
– Boosts your traffic: Your answers can generate traffic in the long run.
– Enhances your knowledge: You can find out and learn tips and tricks for your business from other experts.
Off-Page SEO Strategy 4: Create Video Content
You may wonder what’s the connection. What has video content to do with off-page SEO? Well, video search engines like YouTube, can drive massive traffic, in fact, YouTube is the 2nd ranked search engine after Google. So, links obtained via videos published on YouTube are valuable for your off-page optimization and drive traffic to your site.
Video content is the next megastar of marketing, do you know that 54% of users are interested in seeing more content? And 51,9% of marketers consider the video has the best ROI among all types of content. Not to mention that YouTube can bring high earnings if the needed effort is input.
When publishing video content, aim for high quality, aim for differentiation how are you distinct from others, and what makes you unique. Gaining awareness on YouTube takes time, up to two years so be patient and consequent.
Off-Page SEO Strategy 5: Network with Experts and Influencers in Your Niche
Building relationships with other bloggers in your industry, prominent authors, and influencers is another great way to support your off-page optimization efforts and create brand awareness. Linking with professionals in the same vertical will increase your credibility in front of readers and search engines alike.
Collaborating with niche authors to create and exchange content and interviews gives you the possibility to have access to new high-quality content assets and to new audiences. Entertaining relationships and collaborations with experts in your area allow you to access a particular market segment and new opportunities for partnerships.
Off-Page SEO Strategy 6: Pay Attention to Google Penalties
We already established that backlinks are extremely important for your site ranking. Hence in some cases, backlinks may have a negative influence.
Source: Moz
That’s why is compulsory to stay away from Google penalties because recovering takes time, money, and effort, and besides that is a very difficult process.
Nowadays Google aims for valuable content and high-quality user experience. The focus is not directed anymore to the words people use for a search, but to the scope, they use those words.
There is no established procedure that guarantees you are out of the penalties radar, but there are some actions you can take to avoid such issues:
· Analyze and audit your site. Use a tool like SEMrush to identify and solve SEO-related problems.
· Create valuable and useful content for your readers. Put your users first and write for them, and insert images, videos, graphics, and data in your posts. Provide value and a great user experience for your audience.
· Apply different anchor texts. After performing your backlinks audit and identifying the sources of your links, you should consider diversifying your keyword phrases. This is a way to show Google your links are natural. So, use various keywords, brand names, and generic words as anchor text. Make sure your anchor texts are relevant to your topic and related to the referring page. Consider using your brand name as an anchor as often as possible.
Search engine optimization is not a sprint, is a marathon. Endeavors made today for optimization will fructify step by step in the future, in a compound effect. To see results from off-page SEO takes time and constant improvement efforts.
