Are you interested in getting the most attention you possibly can from users on Instagram? Want to know how to use Instagram ads to achieve awesome business results? How can you use some of the advanced advertising options Instagram has to offer? How can you get as much as you can from Insta by putting in as little effort and resources? And finally, how much do Instagram ads cost?
In the last couple of years, advertising on Instagram has become one of the hottest topics in the marketing world. It’s no wonder: the number of active monthly users on Instagram averages 1.3 billion in 2022, and the numbers have been steadily rising ever since!
Visuals are the first vector of sales.
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But, the data that’s even more interesting is that around two-thirds of Instagram users use it on a daily basis. From a business perspective, this means that you can access a very large customer base every day, which is something you can utilize to increase your brand awareness, profitability, and overall success.
If you are still in doubt, here are some more Instagram statistics:
Source: Oberlo
To help you achieve the best results with your Instagram ads, we’re presenting you with 10 strategies that will get you the maximum return on investment (ROI) and consequently reduce your cost for Instagram ads. Thanks to the tactics outlined below, you will learn how to properly make use of the possibilities offered by Instagram and how to achieve the best possible results with minimum investment.
1. Switch to a Business Account
Instagram has two basic modes of operating an account: a private or a business account. Unlike a private account, which is used by the majority of the platform’s users, Instagram also offers another option for managing an Instagram page for businesses.
When you switch to a business account (if you haven’t already), you will receive very detailed statistics that allow you to track the progress and growth of your Instagram profile.
Also, you will get access to Instagram ads with various calls to action.
A business account can be easily set up in Account Settings, and you can go back to a private account at any point.
2. Present Your Product or Service with Branded Photos
Paid Instagram ads offer various opportunities, but the cornerstone is still the photo ad.
Photographs and images are the foundation pillar of Instagram and, as such, they are great customer bait.
Firstly, it’s important to produce high-quality photos that will truly capture the quintessence of your brand and promote your image. It’s important to fit the pieces into the larger puzzle of your overall content, while at the same time using them to present your products or services.
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3. Streamline Your Posting
One of the two aspects of ROI is reducing the number of resources you invest in your Instagram ads. In some of the previous paragraphs, we talked about the chances of increasing your returns, but it’s also worth it to pay attention to budgeting and reducing investment and Instagram ads costs.
One of the ways you can do this is to create a strong content strategy, streamline your posts and reduce the amount of time you and your marketing staff spend on creating, placing, and promoting ads on Instagram.
For example, instead of editing a photo by adding branded icons or your logo, you can have a ready-made template that you’ll use for each of your posts. You can also schedule your posts and ads in advance so that you’re always ahead of the game.
4. Create Video Ads
Video has become the most popular form of expression on the Internet, not only among private users but also among brands and advertisers. On Instagram, you will be able to post a video that’s up to 60 seconds long.
With video, you can show multiple features of your product or service in a very short time, which is why this mode of advertising is extremely popular on Instagram. To enhance the impact of your videos, use a video editor tool to add text, transitions, and other effects. This will make your content more engaging and visually appealing.
“There are conflicting slogans coming from the world of top marketers: content is king and video is king. Why not combine both? A great video on an Instagram ad coupled with a captivating caption is a recipe for success and skyrocketing ROI”, says Kelly Michaels, a social media manager at SupremeDissertations.
Source: YouTube
5. Play Around with Carousel Instagram Ads
A couple of years ago, Instagram introduced the possibility of publishing a post that contains multiple photos and a video. This is also a possibility that can be used in Instagram advertising, so many marketers recommend trying and utilizing it in an optimal way.
This type of Instagram advertising is great when you want to present several product features within one post. You can even shuffle them in a particular way so that they make a logical storyline, similar to a video ad.
6. Target the Right Audience
Hitting a good ROI is all about finding the optimal way your social media ads work and scaling them with larger investments. One of the main factors that will decide whether your Instagram ads perform well is targeting the correct audience for your products or services.
Here are some of the tools you can use to help you find that perfect audience segment: Instagram Ads Manager (where you can track all the details of your campaigns on Instagram), RiteTag (for selecting correct hashtags that will increase the ROI of your ads), WowGrade (finding writers that will write captions that resonate perfectly with your target audience) or Grum (to schedule Instagram posts not from the phone, but from the web).
7. Instagram Stories Ads
Instagram stories are really catapulting towards their zenith, as they have become even more popular than actually posting on the feed. Stories are posts that can be viewed only within a span of 24 hours after they are posted, and they disappear afterward.
“Instagram stories are currently one of the most cost-effective ways of social media advertising. The most interesting thing about them is that you can place any type of content there – from photos and text to video and gifs”, says Michelle Barber, marketer at SupremeDissertations.
8. Use the Power of Influencers
Influencer was probably the notion of the digital marketing world in 2022 and will surely continue to be the thing to watch out for in 2023.
Influencers, popular persons who have a big following on social media, have the task to present your product in the best possible way while fitting it all in with their own profile and brand.
Data shows that the smart choice of an influencer can bring highly successful business results. However, there are two things to be aware of:
● fake influencers: with the rise of the popularity of influencers, many profiles decided to have their piece of the cake by building a fake following through bots, AI, and other types of fake fans that Instagram doesn’t allow
● influencer briefs: if you want influencers to really follow what you have in mind for your product post, it’s smart to create an influencer brief, where you will present all the most important features of your company and brand
9. Count on A/B Testing
It’s not impossible to see some of your ads failing completely: that’s why you don’t go into Instagram advertising head first and invest thousands of dollars into an ad that you think will work, but you actually test, tweak and experiment first. Otherwise, your Instagram ads cost will go through the roof and the ROI will enter negative territory.
A/B testing or multivariate testing is a great way to increase the ROI for your Instagram ads without risking a lot of funds in the beginning. You simply start out by comparing two different ads with little tweaks (one or two features) and then compare results to see which one performs better. You can tweak the following things:
● caption: change the caption to see which version works better with your audience
● photo/visuals: try testing out different visuals to see which will give you a better ROI. You can also compare results from video vs. photo and try different branding options.
● target audience: play around with the audience you’re targeting on Instagram: gender, age, location, interests… A/B testing allows you to find your perfect audience.
● types of ads: test out different types of ads for ROI improvements: single photos, videos, carousels, photo+video ads, stories, etc.
10. Organize Sweepstakes and Giveaways
Everyone loves winning contests and getting free stuff, especially when entering doesn’t require that much time and effort.
By default, Instagram is an awesome platform for organizing prize raffles. Thanks to giveaways, you can attract a bunch of new users, and also increase brand awareness for those who already follow you.
Organizing a giveaway via Instagram is not complicated and will bring fruitful results, but there are some rules you need to comply with. You should also check your company’s national legislation related to prize contests and check out the requirements before posting.
Conclusion
Advertising on Instagram can be a tremendously successful way of increasing your brand awareness and attracting new audiences. However, you will get many more benefits from it if you pay attention to budgeting and optimization in order to increase your ROI.
Once you find the perfect formula, you can expect Instagram ads to become a very reliable source of income and your go-to marketing strategy!
