Although masterpieces such as the ‘Matrix’ have sparked a lot of doubt about the benevolence of AI, its less advanced but still incredibly powerful counterparts are still here. From checking your bank transactions and credit card usage to stopping fraudulent transactions to controlling stoplights in big cities, AI has found its spot in this world. After all, it works 24/7, and does not ask for holidays, sick leave, or an extra day off when you need it the most.
AI is also an incredibly powerful tool for taking your content promotion tactics to the next level. From analytics and sensing to assuming a possible solution for your particular issue and implementing it, AI is the way to the future and a more reasonable number of hours spent behind the computer screen. If you spend hours a week doing analytics and thinking of your next marketing move, think again, and let the AI do what it was meant to do.
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The Neo-Consumer
In the post-COVID-19 world, consumers are less prone to impulse purchases and are more likely to put more money aside for rainy days. However trivial it may seem, the difference is huge, as many failed small businesses can testify. The post-COVID consumer is less impulsive, less likely to spend their money, and has less trust in brands than ever before.
This is where AI comes into place and takes over a huge portion of your tasks. A lot of the trivial and less trivial tasks can easily be taken care of, broken down into smaller segments, and worked on. The AI works tirelessly and much faster than a human would to analyze millions of data entries and present the results you asked for.
Content Comes First
But, first things first. To promote any content online, you first need a good piece of content to promote. Once you have established your website and know the niche you would like to work in, it is time to hire a few thesis writers to get high-quality work done. Professional writers, especially in academic writing, can give you the best for even the most demanding audiences.
Considering that you may not always need top-notch content, hiring them for writing assignments that you can use as milestone pieces of content is safe. For example, a special on a new technology developing in your niche might require a bit more than the standard 1,000 words. These pieces of content can then be presented on your website as a milestone project to attract more audiences.
Creating such milestone pieces of content can also increase your visibility on search engines, since they, too, use AI to scan through millions of websites and order them by the quality (not quantity) of materials present there. Luckily, AI is not available to tech giants only, as bits and pieces trickle down to smaller businesses, usually in SaaS platforms and software solutions.
How to Use AI to Promote Content
But how can you best use AI to promote your content? Well, AI can take over significant portions of content promotion tactics:
- Analytics,
- Predictive analytics,
- Search for relevant information,
- Sentiment analysis, and
- Others.
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Ways To Use AI in Content Promotion Tactics
AI Analytics
AI-powered analytics is the real deal when it comes to cracking huge volumes of data. Excel spreadsheets and complex formulas slowly become outdated as a more flexible, almost plastic approach to data analysis takes over. The main advantage of AI is that it recalibrates itself and its analytics approach to better suit the data it has to analyze and offer more precise results than ever before.
When you use AI for analytics, you can find out information on patterns behind successful vs. unsuccessful posts, the best times to post, the best times to echo the new post over content promotion channels, and engagement rates for different platforms and, ultimately, your website. All this data can then be used to paint a better picture of your business and what kind of content keeps the readers engaged.
Once the data is there, you know what to focus on in your next campaign. You should be able to specifically address the segments of the market that your AI-powered search has found as the most loyal to you. AI can help analyze and differentiate your readership and offer more details on readership segmentation. This data can then be used to plan different content promotion tactics for different promotion channels you may have.
Based on these findings, you can assume what your next logical steps are: implement, run, analyze, repeat. AI is incredibly accurate, but being able to repeat the analysis after every bold step in your new content promotion campaign can help you reach new analytics conclusions and ensure long-term but sustainable growth for your business.
AI Predictive Analytics
AI Predictive Analytics is great, coupled with simple(r) analytics above. Predictive analytics follows the market for longer periods, tries to find patterns in behavior, and changes its spots in your particular niche. These findings are then taken to make assumptions about what future events could take place.
Calling these assumptions is a vast understatement, as they are pretty accurate. Still, decades of figuring out the stock market and weather patterns have taught us that making accurate predictions can be difficult. Predictive analytics should be used for short-term predictions mostly and only sparingly, for very general changes, and for long-term predictions.
These predictions can be used to slowly introduce new services or new types of content that the AI says should be more fruitful tomorrow than they are today. In the blogging world, slight changes to the form length, as well as a word or sentence length, can make all the difference in your ranking, so being able to predict a part of the upcoming changes gives you plenty of time to meet the changes prepared and accommodate for them.
Search for Relevant Information
One powerful part of analytics is the AI’s ability to search for specific bits of information. AI can help boost your information-digging by doing the work in a fraction of time and for a fraction of the cost.
Let us consider a drop-shipping business in serious need of social media exposure. You could easily decide to go for influencers to promote your store and help you out, but in the sea of influencers, it can be not so easy to find the right one.
However, you could present an AI solution with exactly the type of influencer you would like to work with. The AI would then analyze millions of social media profiles to find the most accurate match for you.
The first step would be to find the influencers in the niche you’re interested in. The next step would be to analyze the outreach and engagement rates and provide you only with those influencers it thinks could give you the best value for your money.
What is left is to contact the influencers, ask for cooperation, and once the content marketing campaign is finished, use the AI again and run some analysis.
This should help you better understand how successful the content marketing campaign went and to better prepare for the next one. Finding new influencers or even tweaking the posts made by the first influencer is a piece of cake with the right data at your hands.
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Sentiment Analysis
Sentiment Analysis has been around for a while. It has paved the way for analytics of the engagement and satisfaction rate and is likely to stay, as this is the best tool that can help you understand the QUALITY of your audience’s reaction instead of the QUANTITY of it. This is a very valuable tool to have.
AI ushers in changes to this field since the more advanced analysis offered by AI solutions encompasses more in-depth analysis and can grant you a better understanding of the reaction your content spurs.
The AI generally takes larger chunks of text, such as sentence fragments, and analyses them in performing sentiment analysis. Regular sentiment analysis can analyze much smaller chunks of text and may have issues understanding the pragmatics of the text/comment itself. AI-powered solutions can also scratch the surface of pragmatics and understand communicative intentions rather than communicative realizations.
This is a very powerful tool to have, as it can boost your understanding of the audience’s reactions and help you prepare better pieces of content for the next publishing campaign. It may not seem as much, but add just 3% of visits / spent time/engagement increase per month, and you will be able to double your stats in less than two years.
Final Remarks
AI is a powerful tool, even more, powerful if you can use it correctly and interpret its findings properly. This is not always the case but getting a glimpse of the possibilities offered by AI solutions can be empowering and save you enough time and money. So, that you can invest in understanding the way it works and how your business can benefit from it.
Implementing AI at all stages of content promotion tactics can significantly speed you up and resolve many of the common issues you may have had. Market analysis, market segmentation, and large-scale sentiment analysis were a dream just years ago, but nowadays, they are closer than they may seem.
Thus, tide the wave of AI and see where it can take you. Hidden information may hide where you did not even think you should look for it, and may open up important new opportunities.
Author’s bio. Jessica Fender is a professional content creator, copywriter, and editorial manager on Authorsreward. Her experience in digital marketing and professional development has enabled her to write better articles, essays, and case studies on these topics. Jessica enjoys reading personal development lit and listening to podcasts.
