Although masterpieces such as the ‘Matrix’ have sparked a lot of doubt about the benevolence of AI, its less advanced but still incredibly powerful counterparts are still here. From checking your bank transactions and credit card usage to stopping fraudulent transactions to controlling stoplights in big cities, AI has found its spot in this world. After all, it works 24/7, and does not ask for holidays, sick leave, or an extra day off when you need it the most.
AI is also an incredibly powerful tool for taking your content promotion tactics to the next level. From analytics and sensing to assuming a possible solution for your particular issue and implementing it, AI is the way to the future and a more reasonable number of hours spent behind the computer screen. If you spend hours a week doing analytics and thinking of your next marketing move, think again, and let the AI do what it was meant to do.
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In the post-COVID-19 world, consumers are less prone to impulse purchases and are more likely to put more money aside for rainy days. However trivial it may seem, the difference is huge, as many failed small businesses can testify. The post-COVID consumer is less impulsive, less likely to spend their money, and has less trust in brands than ever before.
This is where AI comes into place and takes over a huge portion of your tasks. A lot of the trivial and less trivial tasks can easily be taken care of, broken down into smaller segments, and worked on. The AI works tirelessly and much faster than a human would to analyze millions of data entries and present the results you asked for.
Content Comes First
But, first things first. To promote any content online, you first need a good piece of content to promote. Once you have established your website and know the niche you would like to work in, it is time to hire a few thesis writers to get high-quality work done. Professional writers, especially in academic writing, can give you the best for even the most demanding audiences.
Considering that you may not always need top-notch content, hiring them for writing assignments that you can use as milestone pieces of content is safe. For example, a special on a new technology developing in your niche might require a bit more than the standard 1,000 words. These pieces of content can then be presented on your website as a milestone project to attract more audiences.
Creating such milestone pieces of content can also increase your visibility on search engines, since they, too, use AI to scan through millions of websites and order them by the quality (not quantity) of materials present there. Luckily, AI is not available to tech giants only, as bits and pieces trickle down to smaller businesses, usually in SaaS platforms and software solutions.
How to Use AI to Promote Content
But how can you best use AI to promote your content? Well, AI can take over significant portions of content promotion tactics:
Analytics,
Predictive analytics,
Search for relevant information,
Sentiment analysis, and
Others.
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AI-powered analytics is the real deal when it comes to cracking huge volumes of data. Excel spreadsheets and complex formulas slowly become outdated as a more flexible, almost plastic approach to data analysis takes over. The main advantage of AI is that it recalibrates itself and its analytics approach to better suit the data it has to analyze and offer more precise results than ever before.
When you use AI for analytics, you can find out information on patterns behind successful vs. unsuccessful posts, the best times to post, the best times to echo the new post over content promotion channels, and engagement rates for different platforms and, ultimately, your website. All this data can then be used to paint a better picture of your business and what kind of content keeps the readers engaged.
Once the data is there, you know what to focus on in your next campaign. You should be able to specifically address the segments of the market that your AI-powered search has found as the most loyal to you. AI can help analyze and differentiate your readership and offer more details on readership segmentation. This data can then be used to plan different content promotion tactics for different promotion channels you may have.
Based on these findings, you can assume what your next logical steps are: implement, run, analyze, repeat. AI is incredibly accurate, but being able to repeat the analysis after every bold step in your new content promotion campaign can help you reach new analytics conclusions and ensure long-term but sustainable growth for your business.
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AI Predictive Analytics
AI Predictive Analytics is great, coupled with simple(r) analytics above. Predictive analytics follows the market for longer periods, tries to find patterns in behavior, and changes its spots in your particular niche. These findings are then taken to make assumptions about what future events could take place.
Calling these assumptions is a vast understatement, as they are pretty accurate. Still, decades of figuring out the stock market and weather patterns have taught us that making accurate predictions can be difficult. Predictive analytics should be used for short-term predictions mostly and only sparingly, for very general changes, and for long-term predictions.
These predictions can be used to slowly introduce new services or new types of content that the AI says should be more fruitful tomorrow than they are today. In the blogging world, slight changes to the form length, as well as a word or sentence length, can make all the difference in your ranking, so being able to predict a part of the upcoming changes gives you plenty of time to meet the changes prepared and accommodate for them.
Search for Relevant Information
One powerful part of analytics is the AI’s ability to search for specific bits of information. AI can help boost your information-digging by doing the work in a fraction of time and for a fraction of the cost.
Let us consider a drop-shipping business in serious need of social media exposure. You could easily decide to go for influencers to promote your store and help you out, but in the sea of influencers, it can be not so easy to find the right one.
However, you could present an AI solution with exactly the type of influencer you would like to work with. The AI would then analyze millions of social media profiles to find the most accurate match for you.
The first step would be to find the influencers in the niche you’re interested in. The next step would be to analyze the outreach and engagement rates and provide you only with those influencers it thinks could give you the best value for your money.
What is left is to contact the influencers, ask for cooperation, and once the content marketing campaign is finished, use the AI again and run some analysis.
This should help you better understand how successful the content marketing campaign went and to better prepare for the next one. Finding new influencers or even tweaking the posts made by the first influencer is a piece of cake with the right data at your hands.
Sentiment Analysis has been around for a while. It has paved the way for analytics of the engagement and satisfaction rate and is likely to stay, as this is the best tool that can help you understand the QUALITY of your audience’s reaction instead of the QUANTITY of it. This is a very valuable tool to have.
AI ushers in changes to this field since the more advanced analysis offered by AI solutions encompasses more in-depth analysis and can grant you a better understanding of the reaction your content spurs.
The AI generally takes larger chunks of text, such as sentence fragments, and analyses them in performing sentiment analysis. Regular sentiment analysis can analyze much smaller chunks of text and may have issues understanding the pragmatics of the text/comment itself. AI-powered solutions can also scratch the surface of pragmatics and understand communicative intentions rather than communicative realizations.
This is a very powerful tool to have, as it can boost your understanding of the audience’s reactions and help you prepare better pieces of content for the next publishing campaign. It may not seem as much, but add just 3% of visits / spent time/engagement increase per month, and you will be able to double your stats in less than two years.
Final Remarks
AI is a powerful tool, even more, powerful if you can use it correctly and interpret its findings properly. This is not always the case but getting a glimpse of the possibilities offered by AI solutions can be empowering and save you enough time and money. So, that you can invest in understanding the way it works and how your business can benefit from it.
Implementing AI at all stages of content promotion tactics can significantly speed you up and resolve many of the common issues you may have had. Market analysis, market segmentation, and large-scale sentiment analysis were a dream just years ago, but nowadays, they are closer than they may seem.
Thus, tide the wave of AI and see where it can take you. Hidden information may hide where you did not even think you should look for it, and may open up important new opportunities.
Author’s bio. Jessica Fender is a professional content creator, copywriter, and editorial manager on Authorsreward. Her experience in digital marketing and professional development has enabled her to write better articles, essays, and case studies on these topics. Jessica enjoys reading personal development lit and listening to podcasts.
“I tried what you told me and it is not working. What should I do?”
At one point or another, every brand addresses this question to their digital, creative, social media, or SEO agencies. They ask if it worked (like you said) for some other brand, why isn’t the same happening to them?
The simple truth is that digital marketing strategies that worked for one brand might not work for another. In other words, your brand will not experience success simply by imitating a set of digital marketing strategies.
It’s one major reason why some of the world’s leading agencies and brands have started exploring content marketing seriously. Think about the times you have mentioned to someone how you are different from your competitors, and you will have your answer.
Try to understand this. Your…
Business is distinct
Target audiences are unique
Products/services are different
Expectations are diverse
Costs are variable
If the same differs, why should you as a brand keep pursuing the same old digital marketing strategies, just like everyone else?
In this article, we are going to discuss Content Marketing and why it is the absolute go-to option for some of the world’s best brands and agencies.
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Content Marketing is a digital marketing strategy that leverages creating content, which is informative, educative, engaging, and relevant. It consists of creating content in the form of text, images, videos, infographics, and other forms to communicate with target audiences.
A content marketing strategy starts with a content and SEO audit of your website. If you are looking to generate a free website SEO audit report, click on the link.
Think like this. As compared to digital marketing strategies like PPCs that focus on product pushing, content marketing helps in answering important queries and doubts of your target audiences. According to experts, there are four major reasons why content marketing is paramount for marketing efforts today:
It helps in building the brand and credibility of the business. Consumers start identifying the brand from a resource standpoint.
Content marketing strategies help present the brand in its industry. By covering all probable pressure and pain points of the consumers, the brand position itself as an expert.
From a revenues and sales perspective, content marketing helps drive recurring sales and builds a steady stream of recurring customers.
It is a long-term process that helps the brand building and establishes its digital assets. Every effort that you put into content marketing stays with you.
In a world where businesses are trying to ‘hard sell’ all the time, content marketing presents a more humane and ethical approach to marketing and brand building.
In this section, are listed approaches to help brands, agencies, and business owners understand which content marketing strategies they should try in 2022:
Blog/Resource Section Development
Inbound Marketing is here to stay. If you are a business looking to drive meaningful traffic to your website, you need to invest in your blog. A brand’s blog needs to emerge as an extensive resource on all areas and issues in its industry niches.
Try to create a mix of content pieces. You can try informative guides, listicles, steps, and FAQs that will be helpful to your target audiences.
When potential customers discover your brand through your brand’s resources, they will start trusting you more. This credibility will ultimately help with generating sales.
Guest Posting or Blogging on Authority Sites
Take any industry; you will find a list of authority sites that customers in the respective niche trust. You just need to leverage the already-established trust and credibility of these platforms.
Getting published by these authority sites might be difficult, but there is one way you can gain an entry point. No site wants to turn down valuable and quality content.
If you can negotiate a topic that the site owner feels would be great for their audiences, you will be able to get a guest post. Use it wisely and insert your brand’s links. This will drive traffic to your website.
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Pursue Q&A Platforms Aggressively and Meticulously
The past few years have seen audiences turn to platforms like Quora, Reddit, and others in the hope of getting unbiased opinions.
If you can establish your presence by offering meaningful information, you will start getting recognized as an asset on these platforms. The more views and comments your posts fetch, the better it is for your reach and exposure.
If interested audiences are convinced of the solution you are offering, they will not hesitate in clicking on the links that redirect to your website (focus on taking them to the blog sections).
User-Generated Content Should Be a Top Priority
What a brand says about itself matters, but not as much as what its customers and users say about it. People are more likely to trust your businesses’ consumers.
Therefore you need to make this a focal point of your content marketing efforts. Create a stellar and detailed customer testimonial section on your website.
Fill your social media pages with customer videos highlighting the positive aspects of your brand’s products and services. Potential customers will feel encouraged to try your brand based on what existing users are saying.
Sustain Social Causes on Online Platforms
There is no doubt that individuals have strong beliefs and opinions. This is specifically true of Millennials and Gen Z who seem to be far more aware of their existing social, political, cultural, and economic realities.
By making your brand an active advocate around a social cause, you will automatically strike an identification with consumers who feel the same way as your business.
People want to buy from a brand that understands them or at least they think so. Align with a social cause and make it part of your content marketing efforts. It will help in bringing positive results to the business.
Using technology in content marketing is not as mainstream as it should have been. Meaning it is an area that can be leveraged and focussed upon for increased success.
Optimize your content for voice. You have seen how home assistants and connected car technologies are becoming a part of our lives. When creating content, focus on voice search best practices and ensure that you are engaging with the latest technologies.
If you start now, you may of the chance of enjoying a first-mover’s advantage. By the time your competition catches up, you will be far ahead.
Present a Humane Image of Your Brand in Front of Your Audience
If you have been reading the news, you might have heard about unrest in some top companies like Facebook, Amazon, or Google.
These are behemoths who are getting called out because of the unfair treatment applied to some of their employees. Try to use content marketing to showcase your team members and employees.
Make them your brand ambassadors and let them speak on behalf of your brand. This will help establish an instant connection with the audience. Plus, it will make your employees feel wanted and special in the business organization.
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As a business, you know how your industry is changing better than anyone else. Let’s say, for example, you have a resource article on your blog whose title is: ‘The Top 10 Digital Marketing Strategies to Pursue in 2020’.
With so many newer strategies emerging, why not update the article and make it ‘The Top 15 Digital Marketing Strategies to Pursue in 2022’?
The supplementary added information shows that you are up to date with the latest developments. In terms of search engines, this will be voted positively and improve your organic search traffic.
Focus on Personalizing Content for Your Target Audiences
Any form of content that goes out from the brand side should be part of your content marketing efforts.
If you are a brand that employs email marketing strategies, you need to start using names and personalized email copy content. Make the users feel that you are talking to them directly face to face. Another way this can be achieved is through using data analytics.
Ecommerce platforms can harvest data and present personalized interfaces to the users. This will go a long way in improving the user experience.
Make Content Marketing a Part of Your Post-Sales and Support Teams
Brands often tend to forget about their customers once a sale is made. This sours relationships and discourages existing customers from making new purchases.
Your content marketing has to be tailored in such a way as to help customers get detailed information on products even after the sale is completed. The key is to provide them with content that can show how to get the best experiences from the product or service they have purchased.
It also speaks wonders about your company proving that you care about your customers after the sale. And it opens the way for repetitive sales.
The Final Takeaway
Customers do not crave products and services anymore. What they look for are positive experiences. Brands need to move beyond just products, sales, and revenues. And in turn, start focussing on the kind of interaction they are having with their potential and existing customers.
Content Marketing can help you achieve this successfully. By following the above-mentioned strategies for your brand, you will be able to position your brand as a thought leader in your industry niche. But content marketing requires a lot of planning and meticulous execution, it is an ongoing effort. However, there is no question, it will guarantee success in the long run.
With more than 400 million monthly users, Pinterest can offer good opportunities for reaching customers with advertising. Pinterest is also unique in that people use it to find ideas and to plan for events, so it can be very influential.
If you have already started Pinterest advertising, you have probably seen some of the benefits already. At this point, you might be looking to see what you can do to expand. You should definitely consider hiring a Pinterest advertising agency to optimize your campaigns and increase ROI.
With that said, finding the right online marketing firm to work on your Pinterest campaigns can take time. In the meantime, the following tips can help you get a boost while you look for the right advertising partner.
Pinterest Advertising Tip 1: Expand and Refine Audience Targeting
Audience targeting is one of the most important elements of advertising on Pinterest. Maybe you have found a few audiences that have worked well so far, but now is the time to start branching out and trying new things. Try targeting new keywords or looking for new audience interests that may be relevant to your brand.
You should also consider targeting options like customer list targeting, actalike audiences, and engagement. Customer lists can offer powerful options because you are reaching people who are already familiar with your brand. Actalike audiences can be great for expanding your reach because it allows you to target people that are like your existing customers.
Pinterest Advertising Tip 2: Add Long Keywords to Your Promoted Pins
Keywords represent one of the most effective features for targeting your ads on Pinterest. You definitely want to hit all of the basic and obvious keywords that apply to your business, but you should try to expand your reach by looking for keywords that can reach more people.
One of the best ways to expand your reach is to try some long keywords on your promoted pins. You’ll show up in more searches if you have these keywords and it can be a good way to make your targeting more specific.
Pinterest Advertising Tip 3: Seasonal Advertising and Events
Along with targeting these longer keywords, you should also consider changing the keywords for seasonal events. If you are running ads for products that you want to sell at Christmas, you should include some keywords that are specific to the season. The same goes for any other holiday. You will want to add the seasonal keywords to your promoted pins and then remove them when the season is over.
Pinterest users tend to be planners. They plan ahead and they use the platform to find inspiration for seasonal activities and events. If you are advertising on Pinterest, you should try to take advantage of this by offering timely ads that will benefit from the interest in a season or event.
What many brands may not realize is that they should start seasonal advertising campaigns much earlier than they do. According to the possibilities planner from Pinterest, users usually start thinking about these events months ahead of time. As an example, people start thinking about Mother’s Day in February. That means you could start your Mother’s Day advertising much sooner than you may have thought.
Pinterest Advertising Tip 4: Try Different Types of Ads
Maybe you have done well with the ads you have tried so far, but that is no reason to avoid some of the other options that are available on the platform. Try promoted carousel ads or video ads to see if they can offer something new for your campaigns. Run new ad campaigns with different types of ads and compare the results. With a little bit of experimentation, you might be able to find some new ideas that have a lot to offer your brand.
Promoted Carousel ads can be a great option to take your campaigns in a new direction. They allow the advertiser to showcase 2-5 images that the user can swipe through. They can also show up anywhere a pin can, so they integrate well with the standard user experience on Pinterest. Each slide can have its own image, title, and description and they can all link to different landing pages. This makes this type of ad particularly good for promoting multiple products.
Tip 5: Go Long with Your Pins
Pinterest automatically scales images to fit the correct width, but you do have options for length. Since you can expand your images in length, you should take advantage of the additional space. Having a pin with a larger image will help it stand out and it can be a good way to add more information (both visual and in text) to the image.
This can be especially good for targeting users on mobile. Since most of these people will be viewing the page on a vertical mobile screen, you can create images that will fit well and play to that experience. You could even try to optimize your pins to make them fit close to the size of the average mobile phone screen.
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It is not uncommon for businesses to limit their results by not spending enough on ads. If you regularly hit your spending cap and find that you are only reaching a very small portion of your audience, you might want to consider putting a little more money into the advertising budget. By increasing the budget by 5-10%, you could reach more people and there is a good chance that it will actually increase the ROI of your campaigns.
Tip 7: Use a Text Overlay With Images
The image is the first thing people see when they encounter your ads on Pinterest. While the bulk of the image should be visual, you can enhance images by adding a text overlay. Use it to highlight an important feature or to help users understand the importance of the image. Adding text can also be a good way to add a call to action to the image.
Adding a text overlay can be helpful but you do not want to overdo it. Most of your text should be in the description, so you want to try to keep any text overlay short and simple. The overlay just needs to be quick and easy to read so it can grab the user’s attention. You should also use contrast and bold letters to help the text stand out.
Tip 8: Feature Prices in the Description
If you are promoting a product or service, you want to draw as many eyes to your content as possible. While there are several tactics you can use to make your ads stand out, there is one simple way to get the attention of Pinterest users: adding the price in the description.
Prices have the ability to grab attention. When users are scrolling the page, they will see a price and it will get them thinking about the product or service you are promoting. With the price there, it takes the user out of the casual browsing experience and it gets them thinking about buying.
Beyond that, you also have the option of using Buyable Pins. With this option, you can set up special pins that allow the user to buy the product without having to leave Pinterest. The Buyable Pins might not be the right option for every business, but the direct shopping experience can be a good way to boost sales.
Tip 9: Dig Into Pinterest Analytics
Data and analytics can provide a wealth of useful insights about your Pinterest marketing. Pinterest offers an analytics platform that you can access from the ads manager. Once you open the analytics page, you will be presented with information about your campaigns and key metrics. You can even look at campaigns individually to see data that is specific to each campaign.
Analytics can be good for learning about what is working and what is not. It can tell you more about your audiences and the types of content that appeal to them. It can show you information about impressions, total clicks, cost per click, and the clickthrough rate. This information can be good for refining your campaigns and increasing the value of every dollar you spend on the platform.
Most businesses will find that the onsite analytics are enough, but there are other Pinterest analytics tools that can provide more information. Some are free and others may require a paid subscription for access to the tools. With that said, many of the analytics tools work with multiple social media platforms, so they can have uses beyond improving your Pinterest advertising.
These nine tips can do a lot to enhance your Pinterest advertising. Hence, there is a lot more that can be done. You should keep experimenting with new advertising techniques and tactics and track your results to find what works best for your business. It might take time to get the hang of things and learn the ins and outs of Pinterest advertising, but it will pay off if you give it time and keep an eye on the results.
Attracting new customers and driving profits are every company’s primary goals, mainly for-profit businesses. With the current competition level, it becomes harder to stay relevant to the market, so it is critical to ensure its online presence. This is when having a dedicated web designer on your team can be very helpful. If you want to know how this specialist can improve your business – read on.
Disclosure: This article may contain affiliate or sponsored links. If you decide to make a purchase using one of these links, I’ll make a small commission without impacting the price that you will pay. I recommend just services or products I find useful and that I have tested or currently use
Web Design and Its Value to the Modern Business
When we think about the online presence of a business, we don’t usually mean just social networks like Facebook or LinkedIn. The first thing that comes to everybody’s mind is a website. If you are a business owner and want your target audience to feel confident about your brand, building a high-quality website should be on the list of your top priorities.
Even if the budget is tight, start with a landing page that tells your story: what you would like to achieve with your offering; what kind of value you bring; and what’s more important – how to get in touch with you. And start using it. But keep in mind that a website is a powerful tool in shaping customers’ first impressions regarding your organization.
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The first impression must be concrete and compelling, right?
We tend to judge companies by the looks of their website within just a few seconds after landing there. If the website doesn’t look sharp, is not eye-catching, or lacks some technical update, you lose your chances of attracting new clients as such experience is nothing but discouragement. As a result, your direct competition, which has a better website, will get all your valuable leads and convert them into real business opportunities.
Every business is different. Each will gain something different from having an eye-catching website: from as simple as having more information accessible for end-users online to driving profit with ads and SEO traffic.
It is a fact that web design influences how search engine spiders will index your website after crawling the pages. Mastering SEO as part of designing a website is subject to no discussion. In other words, the website’s code has to be SEO-friendly or built by a pro web designer.
You need to think about the website as a digital identity or even the face of your company. It is the first thing that the potential buyer will see, and sometimes even decide based on it.
Imagine if someone walked into your headquarters. Would you not care about the way it looks and tells about you? It’s highly doubtful that an entrepreneur will not care about the customers’ journey. An updated, user-friendly, and accessible from any device website should be treated as an equivalent of a smiling receptionist at the front desk of your office, greeting your customers and prospects. Simply put, they will trust your business and feel comfortable checking it out further.
If those reasons are not enough for you to start looking for a dedicated web designer and the cost, here’s a big one. Your competitors are already in touch with web design studios or branding agencies that help create a unique user experience and online image of their companies.
If you have an outdated website that hasn’t been reworked since 2010 (yikes), you’re missing out on the opportunity to stand out from the competition. You want to remain relevant, fresh, and catchy, and deliver your message to a broader targeted audience? Invest in an opportunity to set your business apart.
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You Need a Web Designer – Here’s Why
A website is a way to send a consistent message about your brand across many different channels. Every company has a logo, a color scheme, and a specific identity. The website should be aligned with all the elements of your brand identity. Have an appropriate color pallet that is either your corporate color or triggers specific emotional associations like a feeling of trust, happiness, joy, or a sense of seemingly high quality.
The layout is as important as the color scheme. As a criterion, you want your setup to be clean, simple, and designed in a way that draws attention to certain things you want to emphasize. The ultimate goal of a visitor is to navigate and find the information they are looking for quickly, if not instantly. And, your web designer, a mobile website designer, for example, should think about ways of making that process more manageable and help visitors navigate your website.
When building a website, consider hiring someone who has experience building responsive, cross-platform website designs. Modern society spends a lot of time with their smartphones in hand. After all, it’s a quick and efficient way to surf the web and get nearly the same user experience as using a computer.
A mobile-friendly website should display correctly on smaller screens, such as iPhone or Android smartphones. An experienced, qualified web designer is one that could make both desktop and mobile versions of the website. Well-rounded UX is key, regardless of the type of device people use to get to your page, and impacts the mentioned indexing in search engines.
As a brand, Slack is known for its vivid illustrations and tons of colorful graphics, which have been a part of its identity since the early days. The most recent website doesn’t have many pictures, but it still has a ton of eye-catching details. It is also clear what their vital part is and how the app helps professionals and worldwide teams connect in the modern work-from-home era.
Here’s yet another excellent example of a website built by people for people. It tells the story of the company and infuse a feeling of appreciation and care about their customers. Dropbox has been changing their logos and color schemes quite a few times, but the most recent one sure is the best one yet. Besides, look at how easy it is to navigate to the desired page. There are only 4 “buttons” to press, so you can’t mess up at this stage. A great example and kudos to Dropbox.
Yes, this is another example where we have an almost cartoony design. It does the trick of keeping the website visitors a bit longer on the home page since you would be examining those catchy flat images to find all the details. It’s a good trick, and it looks like a lot of companies use it to their advantage. The three CTAs also help you to choose based on how you want to proceed.
Speaking of the bright color spectrum, Spotify sure knows how to be bold! When you open their home page, you get knocked by a seemingly unmatching color palette that works like a magnet. The music industry giant is known for its fantastic combination of beautiful designs and user-friendly apps. The same applies to the website they have built. Listening is everything, but so is a great website.
A Web Designer Cost Comparison
Hiring someone who can get the job done with world-class quality can be quite expensive. Of course, there are plenty of freelance options, but it is hard to find a legit UX/UI professional who will be dedicated to you 100% and immediately react to your feedback. Sometimes time is the essence, so risking not having the website done by a product launch date, for example, is not worth it as it affects all departments of your company.
Now, when it comes to salary ranges, the numbers are very different. Such things as designer’s location, years of experience, the portfolio can quickly round your check to up to $80,000 per year if you’re looking for US-based web designers. Let’s break it down a little.
According to PayScale, a data company which helps companies manage employee compensation, web designer salary averages at $50,525 per year in the United States, a little over $42,000 in Germany, almost $79,000 in Switzerland, roughly $50,000 in Norway. And last but not least, let’s take a look at the numbers of a booming IT scene in Europe – a Ukrainian web designer would ask for about $18,000 per year in wage.
You may notice that Ukrainian web designer specialists have the lowest rates here. One should not judge the latter by their salary expectations, which is the lowest here, but rather take a look at designers of the firm’s portfolio, which can usually be found online. Ukrainian web designers are very talented and work with huge international companies in various industries. An ever-growing IT community in Ukraine gives fundamental knowledge of the profession and offers endless development possibilities within this challenging sphere.
Bottom Line
Web development is a promising field that can bring many benefits to a business. In the modern world of the technological ‘arms race’, it is paramount to pay attention to your online presence and invest in your website’s development.
Hopefully, now you have an idea of how a decent website’s home page looks like and will use that knowledge to your benefit. Remember that this is not the situation where you should be saving money. Thus, get ready to pay some real cash for your website developer. However, if you want to get that high quality for a low price – take a look at Ukrainian developers. These specialists will be worth and bring your website to the top in no time.
Post written by:
Mobilunity – a Ukrainian-based nearshoring company that provides dedicated development teams for businesses around the globe. Their model provides access to a talent pool of 160,000+ Ukrainian software engineers, all while allowing the client to remain in complete control of their development process.
Every day, people form impressions of brands through product and service advertisements, conversations with family and friends, and personal experiences. According to Forbes, the average American consumer sees between 4,000 and 10,000 ads per day. The messages take a myriad of forms, from social media to web ads to tv commercials to radio ads, and they loop through our days on end. And all of these products brand themselves as the next best thing.
Unless a brand really knows how to intrigue its audience, much of this exposure is bound to leave the consumer confused, or worse indifferent. Being ignored is not a position any marketer wants to find itself, and luckily, it can be avoided. The solution is to develop a marketing plan with content that is so creative, distinct and well-presented that people can’t and more importantly don’t want to ignore.
Sounds a lot easier said than done, right?
It certainly is tricky, but it doesn’t have to be as overwhelming as it sounds. There are tons of online, easy-to-use tools available to help you market smarter. Fortunately, we’ve done the grunt work for you and will walk you through some of the best options available in line with marketing strategies that work.
Let’s take a closer look at some of the strategies and tools that will help you grab the attention of your customers.
Why Marketing Is Important for Business Success?
Marketing is a constantly evolving field. What worked even five years ago has probably been replaced by a newer, flashier form of advertising.
For instance, if you’re still using print material to promote your seasonal offers it is less likely to reach a younger audience as a majority of them are reliant on digital advertisements. Or at the other end of the toolbox spectrum, what happens if you switch only to posts on Instagram, but a big chunk of your customers aren’t even active on social media?
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The key is to understand who your target customers are and then choose the most appropriate channel to get your marketing message across.
So, what’s in that toolbox? Here are some strategies to help you quickly become a marketing expert and then use this expertise to your best advantage.
4 Powerful Marketing Strategies That Work Now
1# Social Media Marketing
Social media marketing is all about developing a connection with your audience. Everything you publish on your social media should have a personal touch that helps foster your relationship with the consumer. How can you do that? Post bits and pieces of information about your brand on social media in focused, strategic ways so that the right content finds your customers at the right time.
Start by carefully deciding the message you want to convey to your followers. Remember to make sure it is concise and easy to understand because social media users will not stop their scrolling to decode complex brand messages. You can use some humor to make your message more engaging but use it carefully and sparingly. Run it by your colleagues to gauge first impressions and ensure there is no room for misinterpretation.
Next, create stunning, thumb-stopping images to amplify and reinforce your message. The importance of creative and attention-grabbing visuals on social media cannot be overstated.
Did you know visual content is 40 times more likely to get shared on social media than simple text content? And not to forget video – 100 million hours of video is watched every day on Facebook – a tool like that must be utilized in your brand message to maximize reach and impact.
Don’t rush through the process. Take your time to create posts that are coherent and personable. A great way to get your message across effectively is to use visual content, preferably an even mix of both images and videos.
An easy-to-use online graphic design tool, PosterMyWall, can help you do this in minutes. You can create a beautiful design for any platform using one of the thousands of social media templates available and then resize it for free for all platforms in one go with the free Resize feature.
It even lets you download these graphics for free or share them to your Twitter and Facebook pages directly without leaving the site. With the Premium subscription, you can forgo the hassle of posting again and again by creating and scheduling all your posts at once.
An important part of social media marketing is listening to and engaging with your followers and analyzing those results to continually improve your reach. Polls, AskMeAnything questionnaires, and live streams are a great way to stir up conversation and engage your users. Such posts are also a breeze to create with ready-made templates.
According to SEO experts at Igloo agency, SEO helps businesses attain long-term growth on search rankings. This is different from running an SEM campaign, which is dependent on budgets. Once the budget gets over, the campaign comes to a halt and adversely affects your traffic and leads. Businesses that are looking to achieve long-term sustainability and growth online need to invest in SEO strategies.
2# Search Engine Optimization (SEO)
If you have a website or blog up and running, the goal is to make sure that people searching for your industry on Google, Bing or other search engines see your company name as high on the search results list as possible.
In a study from Advanced Web Rankings, more than 67% of all clicks go to the top five listings and nearly 95% of web traffic goes to a website on the first page of results. How does this happen?
The way to get your website or blog on that first search results page is through Search Engine Optimization or SEO. Don’t run out of the door! It’s really not that mysterious and while SEO in practice can be very tedious, it is very rewarding if done right.
Source: Seochecklist
You simply have to use words or phrases that have high search volumes on search engines, called keywords, as much as possible on your website pages and blog posts (without spamming, of course).
Moreover, you can improve your website’s rank by internally linking your content to other pages of your website – this will help ensure that users remain on your website for a longer period of time, as well as to external sources that reinforce what you are saying about your product and add credibility to your word.
Now beware, there is no shortcut to overnight success in SEO. It takes a lot of time and persistence but it delivers results. You can hire a professional to help you fine-tune this method or you can even do this on your own.
To find out what keywords your website needs to be optimized for, you can use an online tool like Moz. Its Keyword Research tool helps you get a list of relevant, high search volume keywords related to any industry or topic, and other tools like Rank Tracking and Backlink Analysis help you have a high-performing website from SEO point of view. Once you have your website optimized, your organic traffic will start to grow.
Email marketing is a great way to reach out to potential, current, or even past customers as it helps build loyalty and trust in your brand. You expand your reach over time by building an email list and then keeping it current. Offer special discounts to people for providing their email address to you, or some exclusive content not found anywhere else.
The goal with email marketing is to turn prospects into customers and one-time buyers into returning clients. Maybe they came to your website or into your store but didn’t buy anything the first time, but your site had an email sign up box or your seller in the store encouraged them to leave their email address. Now, they begin to get emails from your business with great sales and promotions and they ultimately buy a product or service from you.
To maximize the impact of your emails and reduce the bounce rate, make the emails as short and attractive as possible. You can create attractive emails by adding eye-catching email headers to the mix. With PosterMyWall, you can even use built-in features to add custom email lists and send email campaigns directly without even leaving the site.
Colorful and eye-catching email headers accompanied by short, engaging, and possibly humorous content will really leave an impression on your target audience.
4# Content Marketing
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Content marketing is another tactic that can help grow your business over time. And if done properly, content marketing packs a two-fold punch for your money.
First, you are providing relevant information that helps people and generates leads. If you do that consistently, it leads to the second: you become established as an opinion leader in the industry, and consumers learn to trust you and come directly to you not only for valuable information but also for reliable products.
To establish a loyal customer base in the long term it is essential to provide value for your target audience. This can be achieved through highly creative, entertaining, and polite presentations. But one thing content marketers need to keep in mind when creating content for their audience is that simply creating useful content will not be enough to keep your target audience hooked.
The content needs to be accompanied by eye-catching and intriguing visuals for readers to keep scrolling through your content for more. Visuals also make your content more skimmable and easy to read for the reader.
As mentioned earlier, creating such visuals is a piece of cake with online tools. Simply pick design templates you like and customize them to your needs in minutes to create the blog post headers, infographics, and other imagery you need.
Whether it is visuals for your blog posts, websites, or promoting your content on social media, there is a template available for everything!
Summing up
There is chatter from brands everywhere we go today, and your business must find a way to surge to the top. As a business owner, you need to have a vision that defines and guides your business. Use this vision to understand who your target audience is and then build a laser-focused marketing plan with the potential and current customers at the center.
These ideas can seem overwhelming but just remember that you are not helpless in this journey. There are hundreds of facile marketing tools available that can support you streamline your marketing process. It’s only a matter of choosing the tools that are right for your business and help you save valuable time and energy. The end result can be a brand that shines above others and keeps your vision alive.
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