Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data to improve their marketing performance. But without actively testing with A/B testing tools, it’s dicey trying to improve on your efforts.
A/B testing statistics enable you to get familiarized with your target audience by allowing them to have more of what they want while you get to deliver your message in a way that will earn better responses, which in turn builds better relationships and subsequently more customers.
Remember, the markets are constantly changing, so testing is your path to adapt quickly and stay on the cutting edge.
What Is A/B Testing in Marketing?
It’s the process of comparing two versions or elements of a webpage, email, or other marketing assets with just one other varying element or version to see which one performs better.
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As different as businesses are, so are their goals. However, there are some common goals that markets have for their businesses, which make for great reasons to run A/B tests.
As soon as you have a website for your business, you will need to know whether it’s helping your sales or hindering them. So, here are a few goals that couple as benefits as to why it would be good to do some A/B tests:
It will let you know what keywords, phrases, videos or images are working best for your business.
It will improve your SEO by impacting the speed at which your page loads because you can determine whether the changes you made on your site affected the page loading time. Fast loading speed means improved conversions. Google’s top ranking. Speed is one of its ranking factors because they also want to offer its users a fast and seamless experience.
Increased web traffic as a result of tested keywords, webpage titles, CTAs, etc.
Decreased bounce rate also as a result of testing alternative fonts, images, or post introductions.
Decreased cart abandonment as a result of reconsidering different product images or even page designs.
If you top the above benefits with the fact that these tests are low-cost, then you will benefit from some great value.
When Should You Run A/B Tests?
Well, ideally this should be a frequent exercise as long as you have a website with an audience and a business running. This is one easy way to get an edge over your competitors.
With that said a more established business that has been around for some time has a higher chance of getting more accurate results as compared to a brand-new one. This is because an established business already has the traffic that can offer the test samples in the correct business cycle (that is 2 to 4 weeks) and this makes the results a bit consistent.
This is not meant to pour ice water on the brand-new business; it only means that the results may not be very conclusive. A brand new business is yet to gain traction on what to test. It’s yet to understand the conversion rates or its traffic. But after some time, this is easily established.
Terms Used in A/B Testing
Control
This means the already existing design or page or element.
Variant/Challengers
This means the new versions of your landing page or element that will be tested.
Which Are the Most Effective Elements for A/B Testing?
While there is no specific formula or even a best practice that can suit all businesses, there are a few irrefutable elements that can effectively be tested. Here are a/b testing examples for various elements:
1. A/B Test Landing Pages
A landing page has the vital job of helping you achieve your specific goal which could be to showcase your brand, capture leads, and get users to click on another page, or get them to make a purchase. A well-designed landing page can be the force behind purchasing relationships whether by individuals or business to business.
Given how important it is to meet these goals, it’s therefore vital to optimize them for usability and conversions. Using a heat map, you’ll be able to see where people are clicking the most on your landing page and use this data to know which elements are most important for an A/B test.
Source: TechSupportAlert
2. Email Marketing
This is quite simple. All you need is to send version A to 50 percent of your subscribers and version B to the remaining 50 percent. When allowed to run long enough, this will give you significant results to know what’s working and what’s not based on the elements on the page or form and the fact that an equal number of people saw each variation.
Another element under this is the subject line. If the email subject line isn’t something relevant or catchy to your audience, the probability of your email being opened to being thrown in the trash is 1:9. Therefore testing the subject lines can definitely increase your chances of getting more clicks, try questions instead of statements or even subject lines with emojis and without.
3. A/B TestProduct Descriptions
In many cases, short product descriptions work best because the consumer only wants simple, direct-to-the-point, and easy-to-digest content. However, in other cases, the product may require a little more detail of its highlights listed down, e.g. electronics, here you can test the short versus long descriptions to see which one converts more.
Consumers have various preferences when it comes to most things (besides quality and value of course). Therefore, you will find some that prefer basic-level content that just touches on the overview of the product or service, while others will prefer a very detailed approach.
So, it’s important for you to know where your target audience falls. You can test this by creating two pieces of content, one short and the other a little deeper to see which one will work. Remember that your content depth also affects SEO together with metrics such as time on page and conversion rate.
An increasing number of marketers consider visual images the most important form of content for their business. What about you? Which form of content best represents your brand to your audience? At which level is your business situated? Is it a new venture? These are the questions that can help you decide which form to use and with the help of A/B testing, you’ll be able to identify the type of content that your audience best responds to.
There’s nothing to lose by determining how the pricing of your product is affecting its conversion rate. You will learn the difference in how you and your consumers value your offering. You may be surprised to learn that your consumers may be indifferent to either price and may buy your products anyway.
However, be careful not to upset your customers and have to deal with PR again to justify to them why prices have gone up.
7. Your Call to Action
This is one of the most important elements on a sales page because it’s persuading your visitor to finally take a specific action, which your entire effort is all about. As said, you must make it compelling and persuasive enough for them to be unable to resist. So, it’s important to ensure that it works. An A/B testing of let’s say: text font, text color, button color, or shape is necessary to determine its performance.
You should however avoid testing more than one feature at a time, e.g. changing button color and shape, and font. You’ll not be able to tell which element affected the change.
8. A/B Test Your Headline
Today, consumers are bombarded daily with ads and marketing content of all sorts and so you need to have a cutting-edge approach to cut through the clutter by writing catchy, clickable headlines. Be it for an email or a blog post, the headline of your piece has to grab your readers’ attention and entice them to keep reading.
The A/B test that you can run for your headlines might include something like wording (keyword use), the size of the headline (large, medium, or small), or color.
Having established the most effective elements for A/B testing, the next question to answer is how to proceed with it. Below are a few tips to guide you through before you start the test.
Tips to Help You Run an A/B Test Effectively:
a. Focus on the needs of your audience
The best way to get this kind of information is by asking your users. A quick survey is a good place to start, you could ask questions like “What do you think we could do to improve your experience on the website?” or a more specific question (with options) like “what was your biggest concern about buying from us” These could be simple ways to get direct feedback. You could also try the good old email or even phones, without seeming intrusive to your user.
The key thing is to get useful information that will impact your conversion rate or whatever your goal is.
b. No guesswork
Don’t do a test based on assumptions. Every business website has different items to test; you cannot run tests on every item you may think about. Focus just on elements that are relevant to your business and whose modification might generate a higher impact with fewer efforts.
c. Know your success metrics
As expected, before running any test, define how you’re going to measure success for that particular test by identifying one success metric that will determine the winner based on the result you’re looking for. Also, make sure that this success metric isn’t too broad and that is measurable.
d. Remember to document your test results
Save yourself some time by avoiding repeating tests in the future by documenting them. It’s also good to have this record for future reference.
How to Do A/B Testing
i. Clearly identify what you want to test
As said above, after having done a survey, you must know now what you need to test. It must be relevant to the metrics you’d want to improve. It’s possible to test more than one variable for one webpage or email as long as you’re testing them individually at a time.
For example, if you’re trying to improve traffic, focus on the elements that affect SEO such as keywords or text length.
ii. Identify your goal
What is your goal in testing the variables you picked? Is it traffic? Is it conversion rates? Time spent on page? Or is it shares? Or it could click on links.
Whatever it is, focus on a single metric at a time. This is the only guarantee of getting accurate results.
iii. Collect data
Your analytics can give you insights into the areas you can start optimizing. It’s best to start with the high-traffic areas of your site or app because here you’ll be able to gather data faster. Consider pages with low conversion rates or ones with high drop rates to test for improvement.
iv. Generate a hypothesis
You now have a goal and the data to start with. Now you can start generating ideas on what you think could be a better option to the current elements that you have. Prioritize these ideas based on expected results and ease or difficulty of implementation.
v. Create variations
Build your variations based on what you’re altering for testing. It could be changing the order of elements on the page, hiding some navigation elements, changing button colors, or anything like that, making the desired change.
vi. Split your sample groups randomly and equally
For tests such as emails where you have control over the audience, you have to split them equally to get accurate conclusive results.
There are several a/b testing tools you can use to split tests such as Optimizely, Google Content Experiments, or Convert. These tools can easily split your audience making your task a lot easier.
vii. Run both tests simultaneously
Timing plays a key role in the type of results you get from your marketing campaign. The month, day of the week or time of day may impact a lot. This means running the test for one variable this month and then the next variable the following month will not give you accurate results. The two variations need to be tested at the same time.
The only time you don’t run such tests simultaneously is when time itself is the element under scrutiny, for example when you need to know the optimal time for user engagement depending on what your business deals with.
viii. Analyze the outcome
Once your test is complete, it’s time to analyze the results to determine which variation performed the best and whether your results made any statistical significance. There are tools to assist you to do the calculations such as the A/B testing calculator.
If your variation is a winner, get right on to the next test. If not then it means it didn’t have any impact and therefore the test is marked inconclusive. It then means that it’s best to stick to the original variation (control).
But whatever the outcome, use this experience to improve future tests and keep trying these tests to optimize your site, email, or app.
For How Long Should an A/B Test Run?
It’s best to let the results run full course to ensure there’s no results convergence, this often happens when appears to be a noteworthy difference between the two variations at the beginning, but then the difference decreases with time. A convergence is an indicator that the variation had no impact on the metric you’re testing.
Depending on your traffic, several weeks can offer a decent amount of data.
Conclusion
Running an A/B test on your email campaign, website or any other marketing element is an easy task. You can pick pages having the highest traffic or highest conversion rates. Focus your efforts on your landing page, the home page, the sales page, the product page, and other similar key pages of your website or app, and identify elements that may affect your conversions.
It’s possible to run the tests on multiple pages at the same time as long as you’re testing one single element per testing session.
It’s important to follow the right steps to get accurate results. The benefits outweigh the costs and as seen, a survey is important to avoid testing elements with no significance.
You can check out these A/B testing examples to give you an idea of what the results could look like and afterward, you can start working on your own and then share them too.
Over the years, Pinterest has evolved and has became the secret weapon with magical power to increase traffic for many bloggers. Pinterest is currently the sweet spot of marketing strategies to drive organic traffic to a site or blog. It is a traffic source that continuously grows over time by leaps and bounds. In this matter, Tailwind and Tailwind Tribes have a heavy word to say.
Disclosure: This article may contain affiliate links. If you decide to make a purchase using one of these links, I’ll make a small commission without impacting the price that you will pay. I recommend just services or products I find useful and that I have tested or currently use.
Tailwind does not need any presentation anymore, it is the go-to tool for steady traffic growth from Pinterest and often you can observe a phenomenal traffic skyrocket. It helps you schedule your pins to boards and group boards consistently at optimal times of the day, minimizing the time spent on this task.
This accredited tool by Pinterest makes it easier to schedule pins and re-pins efficiently throughout a day, a week and even a month. Besides this, you have access to your account analytics, promotion and curation features.
You can test Tailwind and schedule for free 100 pins in your own rhythm. Sign-up for free here, if you haven’t tested Tailwind until now.
Following the free trial period if you found advantageous to use Tailwind further you have to purchase the plan that best fits your needs. It costs $120 annually or $15 monthly.
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I know I bought it and I do not regret, Tailwind saves me a good bunch of time with scheduling on Pinterest. And even if there are bloggers that have been experiencing high success using only manual pinning, I consider using Tailwind a must to save time. It also makes a huge difference in traffic from the moment you start using it consistently.
Here is proof:
Quick Guide to Join Tailwind for Pinterest
Tailwind has several tabs that may seem discouraging at a first sight. The secret is to start with the 2 most important tabs, the ones that you will use most frequently. These are the publish/schedule tab and the draft tab.
The following steps will help you get started:
1. Join Tailwind application and sign up with your Pinterest account.
2. Install Tailwind extension for your browser (huge time saver)
3. Generate your custom schedule. Go to left side bar Menu, Your schedule and Generate smart schedule.
4. Once the extension is set up and the schedule generated, open your Pinterest account and select a pin to share.
5. Click over the pin and identify the blue Tailwind logo. This is the scheduling button. Click on it and a window will be opened.
6. From the window, you select the date and times to share, boards or tribes to be shared with.
7. After filling the slots, get back to the Tailwind dashboard, open the Publish tab to view and monitor the scheduled pins.
The most powerful feature of Tailwind is Tailwind Tribes.
The Tribes are a place where you can share and discover Pinterest content. A tribe is made up of people who share interests in similar niches. Tribes ensure your content is seen by the right people. It also ensures you have a sturdy supply of good-quality content to share with others.
They are like the Pinterest Group Boards but with an accountability build in function. You can access pins submitted by any tribe member. Other bloggers help you promote yourself reaching a bigger and wider audience.
It is a feature within Tailwind that is free to join. The “Add to Tribe” button found on the Tailwind browser extension, Published posts page or the Pin Inspector is used to add your content to a tribe of your interest.
The free version of Tailwind Tribes gives you access to 5 tribes with a guarantee of 30 shared content posts on a monthly basis. Tailwind Tribes pricing is affordable, you can add Tribe PowerUps so, you may access more tribes.
Among the plethora of changes announced by Pinterest this year is also one regarding the group boards. Pinterest will downgrade group boards in searches to discourage the way they are used currently, meaning for promotion and not collaboration.
So, which will be the future of group boards, remains to see, even if I consider they will still be useful, particularly for their large number of followers. If I am wrong or right, the future will tell. Until then we have a viable alternative in Tailwind Tribes.
How to Use Tailwind Tribes for Business or Blogging?
1. Find your Tribe
The ‘Find a Tribe’ feature on Tailwind Tribes helps you identify tribes to join by using keywords, tags and categories. You can also reach out to your favorite online communities (Facebook groups for example) and check who has a Tailwind tribe in your niche.
You have also the possibility to create your own tribe. To create a tribe, come up with a name and rules for your tribe. Then simply invite people or share the link to the tribe among your online communities or in your blog posts.
2. Carry out a review of the “Tribe Rules”
Each tribe has its own rules which can be found on the left side of the tribe window. Most of them are easy to understand and easy to follow. For example, Pin quality images, have descriptions accompanying an image, and only post the specific niche content, etc.
3. Installation of a Tailwind browser extension
Even if you don’t have a Tailwind subscription, you still can access Tailwind Tribes for free, so you need the browser extension. This makes scheduling pins and sharing posts a breeze. Chrome, Firefox, and Safari browsers have a free Tailwind extension. When you have installed the app, the extension icon is visible.
4. Share blog posts with your Tribes
From your blog site, you click on the Tailwind browser extension, on the open window, hover on the selected image to pin on your post and click the schedule button that appears. Then you can schedule a date and time to share. To avoid sharing duplicate items, a warning red triangle that signifies caution will pop up.
5. Find and share content from the Tribe
For you to grow and increase traffic to your site, you need to share content from the tribe almost as much as you add new content. This way, your pins have a chance of getting more re-pins helping them rank high in the Pinterest algorithm. The outcome will be more clicks directed to your blog hence higher traffic.
6. Review the results
Always carry out a tailwind tribes review to monitor growth in traffic. You are able to check if anyone else from the tribe has shared your pinned content on their Pinterest Boards. You get to analyze your re-shares and re-pins to know the extension of your content’s reach.
For more tips to master Tailwind Tribes watch the video made by its creators:
Maximize Tailwind Tribes Benefits
· Join tribes that are niche specific and if you realize there is a gap, create a tribe that is more suited to a specific niche.
· Get familiar with content from other members
· Join quality group boards and share content from your tribe in these boards
· Add top-notch pins to your tribe for other members to share
· Always share specific niche content and observe all rules associated with your tribe
· Review and check your Google Analytics to observe your traffic flow
· Engage yourself in few tribes and carry out an evaluation to know their results
· Be ready to leave tribes that do not drive traffic to your site
List of Tailwind Tribes That You Might Find Useful
The definition of successful tribes has several variations. Some tribes are small in size but count on very powerful influencers who share interests in the same niche. Others are massive tribes with numerous members who share content hence the increasing number of re-shares and re-pins.
Collaborating and working together is what makes a tribe successful.
Below is a list of successful Tailwind Tribes that guarantee an increase in traffic and the best part is that it is all for free (well, once you have paid for the PowerUps to access a higher number of Tribes).
This tribe is resourceful in pinning relevant content on blogging topics from trustworthy sources. Has over 672 members and a potential impression of over 238 million.
This is a tribe for bloggers who use vertical pins, quality photography, clear words, and well-designed images to support each other. Has over 2500 members and over 508 million potential impressions on Pinterest.
This is a business owner’s tribe through which they can share helpful posts, tech tools, and creative ideas. It has over 260 members with a potential impression of 78 Million.
This is a tribe based on valuable blogging content, infopreneurship, and any issue related to creative online businesses. It has over 1,500 members with a potential impression of over 425 Million.
This is a tribe that is focused on marketing and driving traffic to your site. It has posts that focus on content marketing, copywriting, traffic building, entrepreneurial skills, etc., and over 380 members.
This is a tribe that focuses on affiliate marketing, social media, blogging tips, etc. The group has 285 members who have the capacity to make over 107 Million impressions.
The tribe specializes in everything that adds value to a blogger. Be it monetization tips, social media tips, email listing tips, etc. it has 936 members with a potential of making more than 595 Million impressions.
This is a tribe that is mainly focused on small business growth tips. It has over 1300 members who have the potential of getting up to 544 Million impressions on Pinterest.
This tribe focuses on Pinterest ways that will help you grow as a blogger, and grow your business. You’ll find here tips on how to fully maximize on group boards. It is a huge tribe with over 3,700 members and 1,2 billion impressions potential.
A tribe that allows and has as purpose promoting affiliate and sponsored pins. Has over 110 members and over 7.5 million potential impressions on Pinterest.
This is a blog targeted to women who are keen to promoting each other’s work and are team players. It has 687 members and a potential of impressions of 375 million.
This tribe focusses on all things that help develop a millennials’ life from personal development, side hustles, business development, networking, investing, lifestyle design, future planning, personal finance etc. The tribe has over 675 members and 179 million impressions potential.
This is a tribe that welcomes all niches. If you have awesome, credible and relevant content, you are welcome. It has only one rule so it’s easy to follow and grow. HerPaperRoute Tribe as currently 1450 members and a potential of impressions of over 296 million.
Viral craft pins 1000 repins+ has already a number of 196 members, and 323 million potential impressions on Pinterest! It displays a collection of the best pins, viral pins with over 1000 repins.
This tribe has about 70 members and a number of potential impressions of 10 million! All business topics are welcome to publish: marketing, blogging, making money from home, etc
Tribe has about 1,339 members and 190 million potential impressions on the platform! Gathers quality pins related to business tips, income reports, growing and promoting blogs, etc
Bloggers Unite Tribe has a steady number of 2,079 members and reaches over 553 million potential impressions on Pinterest! A “all niches welcomed” tribe to share great content and support reciprocal growth.
The tribe has 420 members and about 259 million potential impressions. Collects pins about blogging, entrepreneurship, social media, marketing, building your own business, working from home, side hustles.
The tribe is proud to gather 778 members and 240 million potential impressions on Pinterest. All pins related to blogging – blogging tips, blog productivity, blog income reports, blog monetization, etc. are welcomed.
Striving Bloggers enjoys the presence of 1,308 members and offers an impressions potential of 528 million! Gathers all bloggers fighting for their success.
Tailwind tribes will help any blogger build trusted relationships with a very receptive and wide audience. You get to connect to the power of collaborative marketing. Growth in traffic has a tremendous ally in Tribes. It is a simple yet powerful, reliable yet still secure and it is made for teamwork. Give it a try, you will not regret it!
Most bloggers or site owners dream about having their blog/site appear in the first position of search engine results, or most often Google’s first page. When I hear affirmations like these “I have a two months blog and I want to get on the first page of Google” most often it makes me laugh. It’s not a secret that the results displayed by search engines have behind a complex algorithm that includes in the case of Google, more than 200 factors. How to get on the first page of Google is a tough question with a complicated answer.
A new site has insignificant chances, if not second to none, to hit the first page or the first position in the first page. One great impediment is the domain authority – if in your niche the influencers or large companies have thousands or tens of thousands of backlinks and high domain authority your chances to overrank them are literally zero.
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This blog has about 27 posts and is ten months old, at the moment of writing this article. I would still call it small and rather new. Most often I publish twice a month, 2000+ articles. In these conditions ranking on the first page of Google didn’t even cross my mind. In the digital marketing niche, there are large companies and prominent bloggers with large sites and thousands of backlinks to their domain. So, there is no real possibility to reach Google’s first page very quickly. Or so, I thought.
But surprise!
While verifying analytics I noticed lately that one post has constantly a higher number of visitors compared with my other blogs. I thought it was weird as the respective blog is among my less shared articles and if I were to make a top ten of my posts, I wouldn’t count this one.
When making the following search on Google I had a huge surprise:
My post “Twitter Best Practices for Business” ranks the first on Google SERPs. On Google US and on Google France. It also appears on the first page for other related keywords.
Say, whattttttttt?
I thought I need a new pair of glasses.
How comes?!
A blog having a MOZ DA 9 and no backlinks outranks pages having MOZ DA 72, 100, 94. Moreover, a no-name blog outranks Twitter’s for business section concerning the topic Twitter for business. Rather funny, I would say.
How did this happen?
Let’s inspect a bit what I did with this post and how is possible to repeat this exploit.
My first suspicion is that RankBrain has a heavy word on this. Or at least at this moment, I do not see other better explanations. Might be that it’s simply happening. But it lasts for a couple of months…
So, what I did, how I got on Google’s first page for free? I used on-page SEO best practices to optimize my post.
Included the Target Keyword in the Title “Twitter Best Practices”
Most part of experts estimates that the title is the primary on-page SEO factor and gets the pole position as importance. I totally agree. Also having the keywords as the first words of the title has importance in SERP rankings.
We all use keywords to search, and the results returned by engines contain those keywords and the title is the first in line. If the title contains the words you used in your search most likely you will click on that link if you suspect you might find there the answer you are looking for.
I would say in SERPs it’s more about the probability of getting the information you need than how engaging or catchy is the title. Leave aside each of us has his/her definition on what’s engaging or not. What one considers engaging one other will not.
So, a title like “Twitter best practices for business” has more chances to appear on search results than a fancier title like “How to crave your way to a highly engaging Twitter account”, for the simple reasons it will most probably not cross your mind very often to use those words for research. This type of title will see higher success on social media than in SERPs.
When you are interested to find which are the best practices for Twitter you will use these words most probably “Twitter best practices”. Not trying to be creative and see how well Google performs. You will type strait the words you consider have the best chances to return the information you need.
Rules for high performing titles in SERPs:
– Keep the number of characters of the title under 60, to avoid getting it cut in search results
– Insert the keyword in the title – that’s compulsory
– Place the keyword first, if possible.
The title of the article we are talking about includes 2 modifiers “2018” and “best”, confirming the theory that modifiers tend to improve rankings. So, use modifiers “best”, “2018”, “guide”.
Assigned H1 Tag to the Title of the Article
Nothing new here, the H1 tag is of utmost importance for SEO, thus check if your CMS assigns properly H1 to the title of your article. H1 tag includes the target keyword and appears just once on every page.
Defining what quality content means is a firing debate with no strait answer. Nowadays unique content, ranging anywhere from 1000 words to several thousand – left aside the quality of information – is considered high quality, in depth content. Various researches indicate longer content as ranking better.
A precondition of high-quality content is to be skimmable, easy to read, and aesthetic as design. Stress for short paragraphs, use bullet points, subheadings, and bold keywords to attract attention to them.
“Twitter best practices for business in 2018” respects these requirements also.
Inserted Catchy Visuals to Improve the Appearance of the Post
Formatting your post for readability matters. Make use of charts, screenshots as examples, videos, gifs, appealing images to retain reader’s attention, increase dwelling time and diminish bouncing rate.
As we are visual human beings we are all more attracted by visual content, so including visuals is a must to gain reader’s attention, to make your post more attractive and shareable. And search engines have a preference for high quality visuals, too.
Optimized Images – an Absolute Must for Google Ranking
These are of course details, but the “devil is in the detail”, hence images need to have proper descriptive names, alt texts and the alt texts to include keywords. A little something that helps search engines establish the topic of your post in their algorithm. So, give them a hand and do yourself a favor.
Also, I noticed that my articles that have some sort of infographic rank better. “Twitter Best Practices for business in 2018” has a checklist as infographic.
The First 100 Words Contain the Target Keyword
Again, to help search engines correctly identify the subject of your post, include the target keyword at the beginning of the first 100 words.
Also, keywords should appear in your article where appropriate, and in the end, there is no one-fits-all formula for this, just keep the right balance. Using too many keywords and overstuffing your content might be subject of Google penalties, consequently, refrain from this practice.
Used Latent Semantic Indexing Keywords
Latent Semantic Indexing Keywords are synonyms or related words taken into consideration by search engines to decide on the relevance of a page. Use part of them in your post.
Subheadings Marked as H2 Tags
All subheadings in the article are H2. But there is no subheading H2 having the keyword included. I missed this one.
Recent Content
Search engines prefer fresh content – normally I would say. You, as a reader, are not very interested in consuming outdated content. Updating periodically your content is decisive, particularly updating content that is time sensitive.
Google shows the last update of an article, so this is relevant detail. When you update your older posts, make these modifications significant – add more details, remove parts that are less relevant – not just change a word or two here and there, Google will remark it. To enhance your rankings, update frequently your posts.
Made Sure to Relate to Reliable External Sources
Having outbound links is a simple way to generate traffic. They improve the quality of your article and that of the provided information and serve supplementary clues to search engines to establish the subject of the respective post.
If you want your audience to trust you and gain more credibility in front of search engines pay attention to outbound links. Select just high authoritative and reliable sources. Peak world-renowned publications like Wall Street Journal, Forbes, Huffington Post, etc, and quote influencers and experts in your industry. For the marketing area citing sources like HubSpot, MOZ, Content Marketing Institute, Backlinko, Neil Patel, etc is recommended, as they create high quality trusted content that your visitors will highly appreciate.
Included Also Internal Links to Other Pages on My Site
Inbound links need to be considered too, as interlinking is relevant strategy to retain more time the user on your site. It’s a pretext to make the linked pages recrawled by search engines and you raise the quality of the post by providing supplementary details.
Be sure to have about 3-4 links to your other posts and choose as anchor text relevant keywords. Place them only when pertinent and when they enhance the value of the provided information and avoid stuffing the post with 20 inbound links.
Inserted Social Sharing Buttons
Social sharing is not considered a ranking factor, but it helps indirectly, as it supports extending your reach. As you may notice there are social buttons on the left side of my post, Sumo is responsible for them and their personalized design.
URL Is SEO Friendly
There is no secret that the first 3-5 words that form an URL impact heavier on the search results.
As consequence, the permalinks should be relevant, as short as possible, and comprise the target keyword.
The loading speed of the sites is counted as an SEO ranking factor and a must-use on-page SEO technique. User experience depends highly on the loading speed of the site. Experts say that users would not return to a site that loads slow, and aim for a loading speed of under 2 seconds.
“Make sure they [web pages] load fast, for your users. I aim for less than 2-3 secs” John Mueller, Google”
Marketingdigibook tested for speed. Source: HubSpot Website Grader
In summary, this is all I did for this page in terms of SEO and for the moment it is ranking on first position in Google search. For more insights on how to rank higher on Google in 2018 and eventually how to get your business to show up on Google first page, listen to an expert:
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