Whether you’re considering chasing your passion for Pinterest and turning it into a part-time money maker or are considering making it a full-time business, there are many legit ways how can you make money on Pinterest that you can count on one hand.
Disclosure: This article may contain affiliate or sponsored links. If you decide to make a purchase using one of these links, I’ll make a small commission without impacting the price that you will pay. I recommend just services or products I find useful and that I have tested or currently use
Unlike most other social apps, Pinterest is the home of creatives. It is a giant visual pinboard and search engine all in one! You can’t help but fall in love with this app. It’s easy to start out searching pins that relate to home décor but end up drooling at chocolate muffin recipes! Why? Because Pinterest is an addictive and beautiful black hole of ideas and all things creative.
With over 459 million active monthly users as of Q4 2020 and over 240 billion pins, monetizing Pinterest is a worthy thought. In fact, 2020 Pinterest statistics show that 98% of users tried something new they found out about on Pinterest, and 84% of users go to Pinterest when they need supplementary details on what to buy. Plus half of Pinterest users earn $50k and above per year, to the cherry on top of the cake, over 10% of Pinteresting households are making more than $125K per year. This means you can make money from home either as the main business or as a side hustle.
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So, can you make money on Pinterest? what does it take?
Organic traffic is the name of the business. The more traffic you can drive to your board, website, or blog, the better it will be. And with over 250 million active monthly users, Pinterest has a plethora of customers searching for the next fashion trend, recipe, health, and beauty tip, or DIY craft project.
What this means is that the industries that align themselves with the most popular Pinterest categories will definitely benefit the most from this surging traffic. The most popular categories are craft and hobby companies, apparel companies, gifts, food, drinks, and flower companies.
So, how can you build your Pinterest account to gain sufficient traffic?
Here Are Some Awesome Tips and Strategies on How to Increase Your Pinterest Traffic
Pinterest is a great tool because it can help you gain rapid growth in your website traffic as well as grow your email subscriber list. It’s a free market for your business and so here are ways to boost your following.
i. Define Your Niche
The first and most important thing for you is to identify your niche of interest and understand how fellow users in the same niche use and interact on the platform. From your own point of reference, you might want to identify what you look for in a pin and the type of content that captures your attention and apply these same ideas.
This information will be a good guide on where to start and what decisions to make.
ii. Build Some Authority
So, having identified your niche and understood how Pinterest works isn’t enough, the next thing to do is create a great following and prove to them that you’re an expert with something fresh to offer. And like all other social platforms, more followers mean more credibility and consequentially more authority. So, how can you gain more Pinterest followers? Read the next tip.
iii. Be Active and Engage Your Followers
Being present and engaging your followers are always a winning combination that can promote your ranking on Pinterest. By manually pinning on a regular basis, you become familiar with your followers. Other ways of showing activity include using the “Explore” and “Trending” pages to re-pin your content there for more visibility. You can also re-pin what others in your niche are pinning and follow the relevant boards.
iv. Follow Your Competitors Followers
This is a simpler way of telling them that you also exist and have fresh content to offer. Your competitor has the audience you’re targeting, so when you follow her, chances are if they follow your competitor then they’ll follow you too.
v. Maximize on Keywords Use to Rank in the Visual Search Engine
As said earlier, Pinterest is a visual search engine, so for your images to rank higher and appear in people’s searches, you need to use relevant keywords in the description of your images. It’s the same way your website or blog requires keywords to rank with Google. So, be strategic when creating pins and using keywords, and make it easier for users to find you.
This also applies to your profile name. Users can easily find you through the search bar. So, research and consider 2 to 3 keywords that you can incorporate into your profile name and use them.
vi. Organize Your Boards Based on Your Product Categories
You can appeal to your users by keeping your account organized and neatly structured by creating a board for each product category you sell or are promoting.
For instance, if you’re selling home décor, you may create a board for each type of accessory such as flower vases, modern cushions, and so on. This makes it easy for users to follow and even share the boards that are relevant to them.
vii. Make Use of Group Boards
Sometimes you have to go where everyone else is to get some action. If you’re not getting any new followers or pins, you can share your content on group boards.
All you need to do is identify relevant group boards and request access, once accepted, you can share your best pins that will eventually draw followers to your boards. Besides just earning you followers, group boards can earn you views up to three times the number of your followers.
Pinterest group boards brilliantly increase your visibility.
viii. Make the Most of Peak Times
There are times when the majority of people seem to be on the app, perhaps in the evenings or weekends, you can take advantage of this through the use of a few third-party tools to schedule your pins and post them at the most essential times.
A tool such as Tailwind allows you to schedule pins during peak times. This makes sure your pins get more eyeballs.
If you don’t wish to use third-party tools, you can do it manually, all you need to do is test the best time when your pins get more views and pin at these times.
ix. Let Users Buy Your Product Without Leaving the App
Allow your users to go through the payment process without leaving the platform, why? It’s a fast-paced world today and people appreciate easily accessible products.
Buyable pins are a quick gratification method where the purchase process has seamlessly been made fast and efficiently without having to leave the platform. When your users get to know this, they will flock to you, I mean, who enjoys endless purchase procedures?
x. Keep Up with Pinterest Algorithm Updates
It’s pretty critical to keeping abreast of any changes or updates in order to maximize the app’s full potential. It’s really that simple.
So, keep yourself up to date on what dictates Pinterest’s algorithm to stay ahead.
xi. Branding! Branding! Branding!
Dedicate a good chunk of your time to creating eye-catching content. After all, Pinterest is a visual search engine. Focus on having a clear professional profile photo, let your board covers be as consistent as possible, and use attractive Pinterest graphics.
To help make your pins stand out, use more white spaces in your images, stick to not more than 3 fonts that go well together, and always brand them with your logo or website URL.
xii. A/B Test Your Pins
There’s no better way to know what works for you than by use of an A/B test. Learn how to do one here. Through testing several options, you’ll quickly see the pins that resonate best with your audience. The more effective your pins are, the more eyeballs, shares, and conversions you’re going to get.
You can test different variations on headlines and keyword impact, fonts, colors, images (e.g. with or without faces), and so on.
So, having pinned all the important strategies at the top of your mind, the next thing you want to know now is how to earn money on Pinterest.
How to Make Money on Pinterest? Here Are the Best Ways:
Sell Your Own Products
If you’ve been using Pinterest, you’re probably using your personal profile account. For you to leverage the business aspect of Pinterest, you need to have a Pinterest Business Account. This will offer your brand image more credibility while ensuring you can access a myriad of options that are only available to business users. Switching from a personal account to a business is pretty easy, in your settings options; you’ll find the “Switch to Business” button. That’s it.
So, selling your own product on Pinterest as a way to make money from home is quite straightforward. You can pin your own product e.g. artwork, e-book or recipe guide, etc. And thanks to the Buyable Pins stated above, people can instantly purchase your items right there on your Pinterest page.
To add this Buyable Pin to your account, go to Shopify and click on the “Pinterest/Shopify” page and click on “Add”. With your account all setup, the pins with the sale items will have either a blue “Add to Bag” button or a red “Buy It” button.
The key thing to remember is that general category pages won’t display as Buyable Pins, so you’ll have to link to the real product you’re selling.
How to Make Money on Pinterest – Affiliate Marketing
Affiliate marketing is when you get paid a commission from the sales you drive through a promotion you run for a company. You promote products by pinning them on your boards, using your affiliate’s links. Each time a purchase is made through this link, you earn money.
Here are a few awesome tips before getting started on Pinterest Affiliate Marketing
a. Pinterest and the affiliate networks require you to disclose affiliate links when you’re adding them to your descriptions. You can put it at the end of the description. It’s a basic rule.
b. Create specific boards for affiliate products to make it easier for the shoppers to get direct access to the products rather than have to comb through countless pins.
c. Avoid using short links on Pinterest because this is forbidden. Short links include “Pretty Link”, “Bit.ly” and more.
You might be asking yourself how you’re going to get affiliate deals. Well, there are quite a number of Pinterest affiliate programs from which you can pick. Here is a short list:
Remember, what you promote or endorse must be a product or service whose quality you can vouch for. This way you won’t have to lose followers for leading them to the bear’s mouth.
How to Make Money on Pinterest – Sponsorship as an Influencer
If you’ve earned yourself a large following on Pinterest and have an equally high engagement rate, then you’re an influencer and brands are looking for someone just like you. (It’s ok if you’re still building that following, Rome wasn’t built in one day).
By collaborating with these brands, you can make money on Pinterest by showcasing their products, writing reviews, wearing their brands and so much more. You can also re-pin their pins or create bomb pins for them. There are really many ways of doing product sponsorships and often depends on the brand.
A key thing to note though is that, unlike social media platforms where images are seen on the users’ pages immediately after they’re posted, pins stay on the board until they are found by anyone who searches. This means for your pins to be seen quicker, you have to maximize optimizing your keywords and ride with the hashtag train. In the end, what counts is the increase in traffic to your sponsor’s site and actual sales driven by you.
Use Pinterest as a Funnel for Your Blog or Site
You can monetize Pinterest by making it a part of your sales funnel. This is where all your creativity should come to play. You need to create unapologetically beautiful pins with catchy and optimized descriptions that will leave the users with no other option but to visit your site or blog.
There are 2 ways to make money on Pinterest through this method. One is using ads on your site or blog. If the funneled traffic clicks on the ads on your site, you earn money from your ad supplier both for the clicks and for the views. The second method is that you’ll be able to gain more potential buyers on your site for your own products with the possibility of creating your own email list through this.
Earn Money on Pinterest via Consulting
There are brands or companies that have not quite grasped the whole Pinterest concept while others don’t really have the time to use it but are interested in monetizing it and so they opt to outsource. And having used Pinterest for a while and having developed your own strategies to make it work, this becomes your chance to monetize your hacks by consulting for these brands.
One brilliant way to convince your prospective clients about your successful Pinterest skills is by highlighting the best work that you’ve previously done. You can create a board with your current or previous client’s projects as well as some data (if possible) on how much traffic you’ve driven into their sites.
Whether it’s designing pins or managing the entire Pinterest account, there are numerous ways B2B’s and B2Cs can leverage Pinterest and gain great exposure and traffic to their sites.
As a Pinterest Consultant, there is plenty of work you can offer clients.
So, there you have it.
As Pinterest went public, it continues to attract a significant number of advertisers as it maximizes its visual uniqueness especially since its users are people looking for specific things.
So, wonder no more about “can you make money on Pinterest” and instead get working on those pins.
If you are an entrepreneur or solopreneur and have your own site, it’s a matter of time till you hear that in order to rank in search engines you need SEO backlinks, if possible high-quality backlinks.
All good, but how do you get backlinks? And what are backlinks in SEO, more precisely?
These are links from external websites that point to your site, consider it a “recommendation”, a vote of trust, or a vote of confidence. Simply put they are hyperlinks back from other sites. The more you have the better.
SEO backlinks can also be referred to as inbound links or incoming links.
Why Are SEO Backlinks Important?
Recent studies have shown that SEOs consider backlinks as a significant ranking factor. So, backlinks can be looked at as pathways that represent a vote of confidence from one site to another. They’re essentially signals to search engines that other sites can vouch for your content and this means if you get many quality backlinks on your website then the search engines automatically conclude that your content is credible and therefore worthy of showing them on search engine results pages (SERP).
The most important thing to consider before starting the link-building process is that you must first have a strong and properly optimized website. This will ensure that your backlinks are very effective and drive the desired effect. However, if your website is not well-optimized, you lose out on valuable opportunities and waste your time and money.
How do you optimize your website?
Here is a quick checklist to go through.
1. Ensure that you have no UI or technical issues such as site loading speeds, mobile friendliness, or page duplication. Fix all external links by conducting a website audit. (This is crucial)
2. Create high-quality linkable content by generating content that will inform, educate or add value to your audience (and eventually to yourself). Remember, content is the reason the search began in the first place. It should be:
3. Create an intelligent site architecture. This simply means – avoiding acquiring backlinks to non-linkable pages and instead using a content-centric approach through a reverse silo to acquire content-rich pages with the goal of distributing link authority from your rich content to your sales-driven pages.
With the above 3 elements checked, you now have a foundation to set your SEO backlinks-building strategy. The strategy, as you may know, means your overall plan. What do you hope to achieve after the entire process? For the purpose of this article, your strategy here should be (as indicated above) credible content that’s worthy of linking. It’s really that simple. This is how to get quality backlinks for free. You must provide quality. The highest possible.
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So, how are you going to proceed with this? Beyond your strategy, you should be and act tactically.
Without further ado, here are the smartest and most effective link-building tactics that will bring you SEO backlinks to strengthen your domain authority.
SEO Backlinks Tactic 1 – Grow Your Personal Brand
Your personal brand is the ultimate scorecard that measures your presence and worth either as a business or as a person. It showcases to the world what you stand for, your skills, and the solutions you’re bringing to the table.
So, much work goes into building a strong brand, but the benefits can be seen when people naturally link to your content, thus building links. This means your content earns you organic traffic.
So for this to work, you need consistent and frequent quality content to share with your audience. Blogging works very well here, improves your search engine rankings, and gains more organic traffic through frequent quality blogging.
SEO Backlinks Tactic 2 – Establish Your Content Pillars
Effective content requires a powerful sense of purpose. You should have identified your goal and target. And it’s on this foundation that you build a theme that will direct your articles, videos, or blogs. You can start with a few great in-depth articles or blogs that are going to act as the bedrock on which many other smaller articles can be linked back.
The key thing to remember here is that the pillar content shouldn’t be too specific; this will allow you to build the smaller articles on it while addressing the needs and values of your target consumer.
SEO Backlinks Tactic 3 – Syndication and Repurposing of Older Content
It’s possible to have an already existing compilation of great content but not sharable on some sites or platforms because of its format. So, instead of losing out on the opportunity to share this information, and be linked to other sites, you can repurpose it to other formats.
You can repurpose your content from text to videos or info-graphics then share it on other fitting platforms and increase your audience.
Syndicating your content to third-party sites is another way to build your links. Other sites can pick up your content alongside a link back or even publish the whole thing or an excerpt but with a link to your site.
SEO Backlinks Tactic 4 – Earn Editorial Links
One of the things that absolutely boosts your SEO is editorial links. And these are earned by writing quality, valuable and relevant content. Studies found that editorial links are the most sought-after links because they don’t cost you anything.
You see, you run a tiresome risk of getting penalized by Google if all your links are manually built, so instead of struggling to retain them, why not just fetch deeper in your creative juice jug and come up with relevant content that compels others to link you?
This means offering solutions that your target is actively seeking.
SEO Backlinks Tactic 5 – Guest Posts
Marketers are incorporating more blogs and more content each day; because it generates an average of 97% more inbound links meaning more traffic. And this is partly why guest blogging is an effective strategic approach to getting backlinks.
It is a win-win scenario that allows you to both earn high-quality backlinks free and also reach a new audience and gain new traffic. It’s just brilliant.
But the tactic that makes this a win situation is relevance and target. You need to know the sites where your content will be relevant to the respective audience. So, the next question is how do you find these sites?
There are a few ways you can do this. First, you can identify prospect sites and then pitch your content to them. You can achieve this with the help of Google Search Operators or “spy” on your competitors and check where they guest post. The important thing is to find a site that accepts guest posts, is connected with your niche, and has high authority and lots of traffic in order for you to maximize the chances of getting your content shared.
SEO Backlinks Tactic 6 – Use Social Media & Network with Peers in Your Niche
Link building is all about forming and cultivating relationships that boost links back to your site. One such place to start is through social media channels including YouTube, Facebook, LinkedIn, Twitter, and more. These platforms are where you first showcase your brand or business personality and start creating relationships.
Social media can improve your building links efforts through outreach, content ideation, or even content promotion. What you need to do is identify the specific group of people you want to connect with e.g. influencers who are able to offer you a valuable link back to your site.
SEO Backlinks Tactic 7 – Use Infographics
A picture is worth a thousand words.
In 2018, visual content registered the highest number of shares among social media platforms and blogs as well. This means greater opportunities to connect with the audience and to earn SEO backlinks because it’s clear and quick information.
It’s also important to note that infographics continue to drive more and more traffic even if the content is not very new, unlike standard text-based content. The key thing for your infographic to become a sharable asset is its uniqueness, appeal, and ease of understanding. You could, for example, use gifs instead of static images.
There are a couple of reasons why links can get broken:
They can either have been removed from the linking page or
The linked page was deleted and therefore no longer exists.
For this strategy to work though, you need to find out the reasons for either of the above situations before you jump into using them.
So, here the first step would be to identify a related site that you would like a backlink from then to check them out in a tool like Ahrefs to identify pages that have broken links. Broken link reclamation is a great way to build valuable links because it eases the crawling and indexing of websites by search engines and also improves user experience and confidence as a site, by getting rid of the 404 error message.
Once you have identified the broken links, you can offer the site owners a chance of replacing the broken link with a valid link with similar relevant content from your site.
It’s another win-win situation because the site owner will have fewer broken links while you get high-quality backlinks.
SEO Backlinks Tactic 9 – Stay On Top- Check Your Competitors
It’s important to know the tools that your competitors are using and replicate this to achieve their level of authority. This means doing an analysis of their link profile and gaining similar backlinks.
It’s however, important to note that there are 2 types of competitors:
a) Domain Level Competitor
This one competes with you in the SERPs entirely. This means they’re competing with you for many search terms across many pages.
b) Page Level Competitors
These compete with you on the page level for specific keywords or topics.
Your first step would be to do a Google search for important keywords. You could start by writing down URLs for the top ten websites that appear in relation to your search. Then ask yourself important questions like why they linked to your competitor and not you, you can quickly figure this out by looking at the anchor text, surrounding text, and even the page title.
Once you figure out why and where your competitors are getting mentioned, then copy their strategy.
SEO Backlinks Tactic 10 – Create a Link Rate Target
The markets are continually building new links with valuable content and so do your competitors. You, therefore, need to understand the number of links required to earn the first page rankings at one point and which is the earning rate of new links in order to stay on the first page. You can get this information by looking at the Ahrefs affiliate SERP overview.
The key thing here is to pay attention to the relevance and quality of the referring domains. It’s better to have little yet relevant and high-quality content that creates an impact than hundreds of pages of worthless information.
SEO Backlinks Tactic 11 – In Ego They Trust
Using ego as bait simply means creating content that’s intended to appeal to your target and getting a link in return. Your target here must have some authority in your industry else it won’t be of any help. The important thing here is to give them attention and get some back with a link.
This strategy can benefit you by increasing your traffic and also improving your site or post’s authority. Here are a few ways you can get free backlinks:
a) Expert Roundups
This is a quick and easy way to build free backlinks and improve site traffic. You can approach this by asking the experts and influencers in your niche for an opinion on a certain relevant topic, and then consolidate their opinions into a high-quality blog post and then let them know about it and possibly request them to share it.
b) Mentions
This is another sure way of getting the backlinks free. You can mention a top-notch influencer or expert by quoting something they’ve said, you could even add an image of them to boost and catch their attention. Then inform them because this way they will share your content with their followers and this is a win for you.
c) Interviews
Most big names in any industry love interviews, get a contact, approach them with your well-thought-out set of questions and once they respond, publish them and watch them share the interview on their platforms.
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SEO Backlinks Tactic 12 – Unlinked Mentions
Quite often, people will mention you and not link to you. But with this kind of mention, you’re halfway through to a link, which means you’re not a stranger to this business. So, it would be easy to convince this person to link to your site.
But how will you find such relevant mentions in the humongous World Wide Web? There are a few tools you can use including Ahrefs Content Explorer or Google Alerts. They search for mentions of your brand or any word or phrase related to a particular topic.
SEO Backlinks Tactic 13 – Create Evergreen Content
Evergreen content is content that remains fresh and relevant to its target audience and keeps giving value, remains informative, and retains its original quality years on. It’s simply timeless.
Such content includes lists, how-to tutorials, tips, best practices, etc. You can find a smart way to incorporate these kinds of things in your content by following these tips:
Make sure the keywords are evergreen as well.
Make your content visually attractive and the text easy to understand
Make sure it’s current and relevant with actionable tips
It gives satisfying solutions for the reader
SEO Backlinks Tactic 14 – Good Old PR
Online PR, just like traditional PR is an effective way of spreading the good word about your brand, only that this time it’s through online platforms such as blogs or social media. It’s essential because it helps you build relationships with people, and eventually influence them to give you their trust and this strengthens your authority and delivers organic backlinks.
And because all businesses are different, there is no one size fits all strategy for online PR, but here are a few basic principles that can guide you:
Understand what you want to gain from the online PR strategy
Identify who your target is and understand the market
What are you promoting primarily? Your Brand? Product? Your Authority or Reach?
Who are the influencers in your field and what kind of content do they respond to?
With these critical points noted, you can do some research and identify the opportunities you’re missing.
So, since Google revealed that quality backlinks are among the top 3 search ranking factors, you have more than enough strategies to get you high up in the SERP in the near future.
Get working and let me know which one worked the best for you.
It is fun spending some time on creative projects that you love. But what if you could make money while at it? There are many crafts to make and sell and there’s a growing market for them, after all, just like any other profession, creativity deserves a pay too.
The resistance movement against the sea of sameness continues to gain traction. People are increasingly looking for unique things to set them apart. Knowing an item has a unique story behind it brings a twist to the user’s experience.
The coronavirus crisis has brought out certain aspects of creativity in people and a few niches within the crafts industry are doing exceptionally well.
As the need for crafts increases, their market also grows and there are several online platforms specifically created for this. And can easily turn crafts creators into online shop owners. It’s also important to note that crafts are in myriads of categories and there’s a market for each and every one of them.
But before getting into the types of crafts to make and sell, here are some important things you need to know.
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Just like any other business, the business of crafts requires some selling skills, irrespective of where you choose to sell them. Whether online, at the crafts fairs, or even at your local shop, you need to be visible. And there are a few more steps you need to take to have a sustainable crafts business.
Pick One Craft and Do It Well
When starting out, you may be filled with inspiration, and you may feel that if you have more craft products you’ll have more customers. Hence, the opposite is also true. You don’t need to have a myriad of products to sell well. You need one range of products to thrive better.
Focusing on one range will be easier when it comes to marketing to a specified target group. It will also show your customers that you know your craft and that you’re not just a Jack/Jane of all trades.
Being specific will also help you better sharpen your skills because it’ll mean you’re doing the same thing often. And next time you’ll be able to make it better than before.
Build a Strong Identity
This is all about branding. Your brand will be your identity, if you’re going to spend your time creating beautiful crafts to make and sell, then you might as well spend enough time branding your business. It is about understanding who you are and in the simplest way letting people know why what you create is special.
Your brand should go beyond your logo and color theme and be able to tell your story and your values. Use a name and images that show your style. And all this is easier when you pick a specific niche as stated above.
Get Your Pricing Right
How to price crafts and things you make to sell is a major concern especially when you’re starting. Finding that sweet balance between a good selling price that works and earns you a profit is crucial. This calls for some research on your part. Find out how much similar products are going for, incorporate all your costs, and include profits in order to get it right from the start.
Other things to factor in include materials and packaging. Also, consider if they’re seasonal products. You may want to consider if you can sell them wholesale or purely in retail.
Will you consider running promotions on your crafts? Then you have to avoid very slim margins and allow some wiggle room in order to be able to offer discounts (and still make profits).
Another factor to have in mind is where you want your crafts to be positioned in the market. Are you a luxury brand or are you a regular brand? All these factors will guide you on the best way to price your products.
Marketing Tips to Help You Sell Your Crafts
Target Customer Research
Before you get deep into crafts to make and sell, know who your ideal customer is. Are they males or females? What age are you targeting? Old or young? Are they urban or rural or suburban? Where are they likely to shop? On a physical store or on an online store?
If you get all these answers then you’ll be able to filter your marketing strategies in order to reach the exact customers that you need.
Peek at Your Competing Products
Understanding your niche is crucial. It can give you hints on how your competition sells its products. You’ll learn more about the media they use most for their marketing efforts. This will show you where your customers are likely to be found. Plus, it’ll give you a hint about the market price.
All this information will help you build a better and more informed marketing strategy.
Great photos for crafts to make and sell are really the first impression that you cannot afford to get wrong. Think about your target customers and what their interests are. What color themes will bring out the element you want to show? Your photos need to help your customers visualize themselves using the product.
Would it be useful to incorporate the tools of work in order to emphasize the handmade nature of your products? Or would you rather photograph it in the space that it might be used in?
All these are options that you can consider based on the nature of your product as well as your ideal target audience.
Market Your Crafts
After creating beautiful crafts, you need to get them out there in front of your potential customers if you want to sell. There are a number of options you can pick from. You have social media, for instance. Here you can pick Pinterest, Instagram, Facebook, or Twitter, it’ll depend on where your target audience spends most of their time.
When using social media, be social. Interact and engage your followers or anyone that will reach out. The beauty of promoting your crafts on social media is that you can do it for free if you don’t intend to spend a dime on marketing. Make use of hashtags to connect to a larger audience.
Another method you may use to advertise or put the word out is through pamphlets, this is especially if you want to focus your sales only on your local areas. Whatever you do, you need to market your crafts in order to sell.
Use Catchy Titles and Clear Descriptions
How are you going to describe your crafted products to customers?
Write clear titles and easy-to-read descriptions with keywords that people might use when searching for your kind of product. Give as much detail as possible but ensure not to get too wordy. This is very important if you intend to sell online either through social media or through platforms such as Etsy or Amazon.
It’s all about making your brand easy to find.
Packaging Plus Posting
The packaging is the first real physical contact of your customers with your products. It’s the first real physical impression.
Therefore, you should never underestimate the power of great packaging. You can use your packaging to say more about yourself. For instance, you can convey that you care about nature when you use eco-friendly – recyclable packaging.
Your values can also be communicated through packaging branding. This includes your logo, the images you use, your selling statement, etc.
So, even though posting and packaging can mean extra costs for you, it can make a huge difference if you ensure to give your customers a good experience. This involves timely delivery and delivering your products in the best possible conditions. As such, you should include these costs in your pricing to avoid going at a loss.
Once you include all the packaging and postage in the product pricing, you can then deliver your products to your customers for free. Meaning they will have a motive in plus to purchase. However, if including shipment costs is not a good idea for your products, ensure great packaging and efficient posting.
So, with all this important information out of the way, what are some easy crafts to make and sell?
Most Profitable Crafts to Sell. What Are Some Good Crafts to Make and Sell?
Tip – You can easily get tutorials for all of these crafts on YouTube or Google.
Home Décor Crafts
Cinnamon Stick Candles
For this, you’ll need unscented candles, cinnamon sticks, sisal twine, and hot glue. You can add ribbon and lace for extra aesthetics.
Use any color of candle depending on your choice or occasion. For instance, you can use a red candle for Valentine’s or a purple candle for a birthday. You can pick any color of ribbon to make a beautiful bow tie. Just remember to blend the colors to create an attractive thing.
Rustic Wood Magnets
For this, you will need a ruler, acrylic paint, small paintbrushes, a magnet roll, wood stain, hot glue, and a hot glue gun. Measure your wood into desired sizes e.g. 3-5 inches long and then smoothen the edges.
Stain them and use stencils or paint on them to give them a pretty look. Once the paint is dry, glue the magnet back on the wooden piece and enjoy your rustic wooden magnets. They would look good on any fridge.
Flying Cups
These flying cups and saucers give such a beautiful optical illusion. You’ll need a coffee cup and saucer, fake flowers, a couple of cable wires, hot glue, scissors, and wire cutters.
Bend the wires in such a way that it touches the inner wall of the cup. Using enough glue, stick it inside the cup, then when it dries, bend the wire and glue it on the saucer while ensuring the cup is stable.
Then glue the fake flowers to make a beautiful composition, starting from the bottom of the cup downwards. These would make any space beautiful.
Tobacco Basket
Tobacco baskets have a rich history that dates back to the 1800s. Back then people created them to keep tobacco off the floor. But human beings being so dynamic, these baskets found their way into homes as part of décor.
These items to make and sell are great and versatile and can be used in open shelving, fireplace mantels can be placed against a neutral background, or even as a centerpiece.
Their open-weave nature allows them to be anything you can imagine in your home and make for great crafts to make for sale.
Christmas Stocking
The above would make for easy Christmas crafts to make and sell. They’re easy and fun to create, even though they may be seasonal. Such items can easily be hung on walls, windows, Christmas trees, or almost anywhere. Get creative and craft unique socks and see how they sell during Christmas.
Paper Covered Pots
What are good crafts to make and sell if they don’t include paper-covered pots? These are favorites of many and would definitely make for a quick sale thanks to the ability to play around with colors that would suit both outdoor and indoor spaces.
You can try it out with the waste stash of papers around your house. Another option is to use tissue paper for this and still get great results of a beautiful décor piece.
Transfer Images on Cushions or Pillows
This is another example of many easy things you can make to sell that can be offered as a gift or be used for home décor. The variety of images you can use can go with the different seasons, from Christmas, Easter, birthdays, wedding anniversaries, and so on.
Pillows can be customized if your customer wants specific images of his own, e.g. family images. You just need to really master your art and the orders will bring themselves to you.
Hoop Wreath
A hoop wreath is a modern glam idea that anyone can use for home décor. When done well, hoop wreaths can be used inside the home to spice up boring walls and give life to dull hallways. Besides home décor, hoop wreaths are great for weddings and parties as well.
Get creative with the easily available supplies and create cool hoops.
Mason Jar Candles
These are some of the fastest-moving crafts to make and sell on Etsy, Amazon, and Pinterest. They’re easy and cheap to make and they’re loved by many people simply because mason jars never go wrong. You can spice your candles by scenting them with different flavors, using different colors, etc. The ideas never end.
DIY Lace Bowl
Lace doily bowls are delicate but beautiful bowls meant to hold tiny light items such as keys, earrings, rings trinkets, and things like candy. They’re pretty easy stuff to make and sell easily too. All you need is a doily, something to act as a mold such as a balloon, and a fabric stiffener. Since they’re cheap to create, they’re also cheap to sell and so they move fast. You can add glitters or splash them with paint for that extra vibe.
Wall Art Crafts
The paintings are great. But there are other cultural crafts out there that can be used as wall arts and are easy to craft. You can create cultural art wall décor that’s unique and distinct in taste. People are using dry twigs and leaves for art. Just spray paint them with gold, silver, rustic, or any color that would trend, and voila! You have a wall art no one can replicate.
Best Things to Make and Sell. Functional Crafts
Erase Menu Board
These are cute boards that can be hung around your house, and they’re super functional, especially for those people that are not very organized. Menu boards can be used for menu planning, to-do lists, cute messages, or simply things to remember. They’re also easy to craft and the required supplies are quite easy to get.
Tote Bag
What are good crafts to make and sell? Well, anything that can double as functional and as a home décor accessory is a great craft to make and sell.
Tote bags are cheap and excellent for shopping, especially in cities or countries that banned the use of plastic bags. The materials needed to create them are easily available and it’s one of the easiest crafts to make and sell even for first-timers.
Besides, they are super easy to ship since they can fit even in an envelope. So, go ahead and try these tote bags.
Etched Wooden Chopping Boards
If you’re considering creative wooden Christmas crafts to make and sell, then this is one perfect idea. You can etch beautiful messages that can outlast the Christmas season or customize them for other occasions such as weddings or anniversaries. This is a top seller on most online crafts platforms. Besides this, it’s easy to make and the materials are not out of reach.
Kitchen Utensil Wooden Box
Still on unique wooden crafts to make and sell, here is another brilliant idea. This farmhouse-style idea brings that retro feel to any kitchen and is a favorite just like the wooden chopping board. They can be ideal as gifts for any occasion. The bamboo tree is popular for this craft because of its natural shine and requires minimal work. Try it.
Mason Jar Soap Dispenser
This is easy to craft and gives a fresh aesthetic to a kitchen or bathroom. It’s cheap to make and since it’s a mason jar, then it’s an automatic hit when it comes to selling. Besides its functionality, it’s also a decorative accessory and can be crafted to fit in any space as the colors can be altered to suit the user.
Tic-Tac-Toe Board Game
You can create a travel game bag that would make for an excellent gift for kids. The tic-tac-toe game bag has a game board on the outside and it can carry the game pieces while traveling. It’s easy to make, would be easy to ship, and would also offer great margins.
Fringed Fleece Blanket
You can embellish so many things with yarn and it would look great, you can use a yard of micro-fiber fleece with a nice color of yarn fringe to give you that unique no-sew soft blanket. The secret is in attractive color combinations, and you can turn any fleece blanket into a fine throw with just added fringe. This is another easy craft and takes such little time to make.
Baby Caps
Baby caps are beautiful just like the persons they’re made for. Use warm beautiful colors. You may choose to use recycled material, as it would boost incredibly your profit margins. If this is not possible, you can get cheap but good-quality supplies and try these crafts to make and sell.
Travel Jewelry Fabric Case
There’s always a holiday around the corner. Thus, it’s always a perfect time to craft something that would be ideal for a holiday such as a cushy travel jewelry case. It’s a necessity that helps in organized packing for ladies that are keen on keeping their items in organized manner. Such fabric cases are ideal for overnight camping or even long trips.
Aprons
These are great crafts to make and sell for men, women, and even children. You can craft beautiful all-season aprons for barbeques, or you can give them a twist and make them convertible harvest and produce aprons. This dual-purpose will be a great selling point that will leave your potential buyers with no choice but to want to buy it.
Adjustable aprons mean they are crafted in such a way that they can be worn by someone six feet tall or be readjusted to fit a five-foot person. This apron will draw both indoor and outdoor chefs as well as garden harvesters.
Pet Toys
There are an estimated 80 million dogs within America alone, and an estimated $60 billion is spent on the pet industry every year. People love their pets and do not mind spending money to keep them happy and healthy.
Such spending is a good indicator for you, it shows a ready market for creative crafts, especially the eco-friendly types that are not necessarily mass-produced by companies. Consequently, you can recycle material within your reach and craft clever pet toys that you can sell online or even within your local area. A Google search will give you endless ideas on pet toys that you can create from recycled eco-friendly material.
Handmade Soap
Today, most people are keen on the safety of the products they’re using. They want to incorporate organic products into their lives. You can tap into this need by creating organic-based soap. Create your soap from scratch. It requires minimal capital to start, you can get many ideas on how to create it and remember to give it a good scent and great branding that clearly states it’s organic.
This soap would be perfect for a gift idea.
Customized Dinner Napkins
Customized napkins are a good idea for crafts to make and sell. You can use easily available and low-cost materials in a creative way using color and patterns to craft unique dinner napkins that would match with hand towels to encourage the buyer to make the purchase. These table accents may require basic sewing skills, but once you make them, they will make for a good sale.
Coasters
Coasters are quick crafts to sell locally or online. They’re popular because there’s no limit to the kind of material you can use to craft them. You can use wood, broken colored pencils, glass, fabrics, or even plastic.
To make things better, you can customize them to fit special seasons or occasions such as anniversaries or corporate events. Coasters can also be customized for corporate purposes as a means of promoting an organization’s agenda. Just let your imagination do the work.
Cat Tent
These cute crafts to make and sell are unique and sell quite fast. The materials you’ll need to use are easily available at a low cost and don’t require special skills to craft. You can customize them for different seasons, e.g. Christmas-themed.
You can also create them in various colors in order to blend with a variety of spaces. And for that final nudge to make the customer buy, you can offer further customization of different sizes and bespoke pet names.
Baby Blankets
Every parent wants something new and unique for his newborn. How about crafting monthly milestone cute blankets for sale? The internet is full of many ideas you can incorporate to make yours even more unique. Go ahead and craft them, they’re ideal for baby shower gifts as well as newborn gift ideas.
Hanging Shelf
Are there ever enough shelves anywhere? Shelves are super versatile; they can be hung in the kitchen, bathroom, and bedroom in the hallway, literally anywhere. All you need for this piece of art is a piece of popular wood, a drill, and strong twine. You can paint it in various colors to give your customers a choice.
Circle mirror
Here is another functional craft to make and sell because why not? Mirrors are always a welcome addition. They are chic and easy to craft. You just need a round mirror, a rope, a piece of wood, and yarn. You can paint them golden, silver, or even rustic, the choice will be yours, and what you’ll see selling most.
Nesting Desk Organizer
This is one of the most useful crafts to make because who doesn’t need a neat workstation? It’s ideal for keeping small items such as paper clips, makeup, hairbrushes, and so on in order. You can create them with a wooden tray or recycled material such as stiff cardboard.
Endless possibilities open in front of your creativity you can paint them, cover them in fabric, spray them, or use nail polish. You’re spoilt for choice on the kind of texture and look you can give them to fit into different spaces.
No Sew Quilt
What are good crafts to make and sell if you don’t want to sew? Here is a craft you can make without a sewing machine. All you need are beautiful fabrics and your creativity. You can make beautiful baby quilts or multipurpose quilts using various fabric textures and colors in order to offer more than one type.
These easy handmade crafts are great for gifting babies as well as anyone who would want to spoil a loved one with a unique quilt.
Homemade Dog Biscuits
Remember the dog statistics above? They are still a motivator to keep tapping into this market with different crafts to make and sell, and this time you can bake homemade dog biscuits. In the same way people are concerned about their health, they care for the health of their pets too. You can use organic ingredients to make healthy dog food and this would boost your sales.
You can sell it in your local area shops and online.
Time Out Stool
With soda bottles, pieces of wood, and nails (and a few other options to pick from) you can easily create this functional, cute, and playful time-out stool that would be of great help to many parents out there. Adorned with an hourglass feature, it can also encourage timed disciplinary conversations adding to the functionality of the stool. This is one of the best ideas for crafts to make and sell, no doubt.
Seatbelt Pillow
This is another winner in the gallery of the best crafts to make and sell. Safety and comfort are what every parent desires for his children. When in the car, kids can easily get strained necks and shoulders due to discomfort caused by the seat belt. But you can offer the solution to this and make money.
These seatbelt pillows measure around 4’’ wide and 25’’ in length, you can stuff them with fiber and shredded foam, and you can then cover them in fleece fabric to keep them warm and soft even for the younger kids. You then can use Velcro tabs to tie them around the seat belt in order to avoid interfering with the functionality of the seat belt.
Crafts like these solving such problems sell very well, especially when marketed properly.
Pacifier Clips
These are excellent crafts to make and sell because they’re not only easy to make but also very useful to the users. Parents can get tired of having to look for where the pacifier fell, and with this clip, that won’t be a problem anymore. Thus, besides being super easy and cheap to craft, they sell quickly.
Cushy Tablet Cover with Zipper
Expensive electronic gadgets are popular with people nowadays. Some of them require one to spend extra cash to buy expensive cases to keep them safe. You can leverage this by crafting pretty, unique, and functional covers for gadgets such as tablets or the Kindle book reader and selling them cheaper than the manufactured options and making money.
You can use different fabrics with different colors; add some straps in some covers to give the user the option of hanging them around the neck or shoulder. It’s about your creativity. But the market sure is there.
Top Selling Crafts. Fashion & Self Care
Milk Bath
Baths have gone beyond bubbles only, there are oils and teas but the newest addition to this blend is the milk bath. It contains powdered milk, mineral salts, baking soda, and essential oils mainly. For something extra, you can throw in some dried flowers.
A milk bath is growing in popularity, but you need to remember that it requires waterproof packing, plus your branding needs to be spot on to be able to draw your customers’ attention and effectively give confidence about the content of your products. You need to indicate all the ingredients in your labeling. Keep it stylish, some of these products are purchased for gifting purposes and this means they need to have the necessary appeal.
Reversible Headband
These are great crafts to make and sell because they’re easy to craft, the materials needed are even easier to find and they can be sewn or not. The tutorials on how to make them are more than numerous.
Headbands are great for any time. You can create double-sided headbands with one side a holiday print while the other side something more calm and universal. This allows you to test with animal prints, polka-dotted fabrics, the use of shiny fabrics, and so on.
Eyeglass/ Sun Glass Case
This falls in the category of the simplest crafts to make and sell. They’re cute, really low cost, and easy to sell. If you have leftover fabrics or even clothes that you no longer wear but are made with beautiful fabrics, you can easily use them to craft these sunglass cases.
You can use fun printed colors or plain colors that you can embroider or add shiny stick-on faux diamonds and so on. It’s all about making them unique and irresistible.
Infinity Scarf
This is another fun craft to create, you can crotchet it or knit it or use fabrics to create one. You can use a single color, two, or even more, the possibilities are endless. Try this stylish accessory and make money from it.
Leather Bow Belt
This is an adjustable bow that can be used with nearly any belt. You just need to have a variety of sizes to fit more categories of belts. Leather is a popular option. But if you can’t get good affordable leather, you can use different fabrics to make pretty bows for belts.
Necklace Display Stand
This is a sought-after item, especially by people that sell necklaces. You can create them with these people as your target market. But if necklaces are the crafts you make and sell, then you’ll not need to buy a stand you can simply create yours and save up on costs. Also, these come in handy when selling scarves and you don’t want to use models, just hang them and sell them.
Bath Salts
With such busy lives, people are intentional about doing some good self-care. And bath salts are a key ingredient in most people’s self-care routine. Therefore homemade bath salts are such a hit in crafts to make and sell.
The reason homemade salts are preferred is that most people prefer the all-natural ingredients that most makers use. The Himalayan sea salt and different flavors such as grapefruit, lavender, or any other flavor variants are almost all you need for these crafts. The purpose of flavors is to give your customers a choice to pick from.
Bath salts are soothing and look good sitting in your bathroom. If you package them beautifully, they’ll easily sell as gifts, and you need this to boost your sales.
Sugar Body Scrubs
This is another easy craft that can earn you easy money. Just like natural bath salts, these sugar scrubs are all-natural and eco-friendly. How does sugar scrub work? Glycolic acid appears naturally in sugar and is an excellent skin cleanser as it does a great job of dissolving dead skin cells. At the same time, it’s gentle on the skin.
Sugar body scrubs are easy crafts to make and sell, all you need besides the granulated sugar is an oil base such as sweet almond oil, jojoba oil, avocado oil, and so on. You can create different variants using different oils since they all perform different functions on the skin.
Ruffled Scarves
Crafting with ribbon yarn or ruffle is easy and fun and you get quick results. You just need to identify the best ribbon yarn for scarves, and you’ll be on the way to earning money with these crafts to make and sell.
Ruffle scarves are also fun to wear, as they add a warm and soft aesthetic to the wearer. They’re an evergreen kind of trend, meaning they’re always trendy. Check out various tutorials on YouTube and pick the ones that you can start with, and you’ll only get better as you go. You can use various color combinations and patterns to make yours super unique.
Digital Crafts
What are some easy crafts to make and sell without too much hassle? Digital printable crafts to make and sell are quite many and are an excellent way to earn some dough without too much work. And one reason they’re great is that you create them once, but they can earn you money for months or years as you put your feet up.
You can craft digital products on just about any topic. However, there are some categories that are better than others especially if you’re doing this to make some money. Here are some of the most popular and year-round suggestions:
Profitable Crafts. Printable Crafts for Kids
Coloring Pages
These are great for all ages, you can create them according to age, for instance, smaller kids would enjoy coloring fruits or pets, older kids would enjoy coloring their favorite cartoon characters, and so on.
Flash Cards
These are excellent things to make to sell because they’re a fun way to get kids to learn new stuff. You can create numbers of cards, shape cards, alphabet cards, sight words, and alike.
Chore and Reward Chart
What better way to motivate kids to be responsible than through a weekly chore and reward chart? You can create this to help parents teach their kids routine and accountability.
Holiday Worksheets
These crafts to make and sell are meant to help kids remember what they’ve learned and can be extremely useful, especially during the summer holiday. It would be a useful tool to bridge that long gap. You can include counting, reading practice, or any relevant school content that would be useful for kids.
Wedding Printable Crafts
Bachelor/Bachelorette Party Games
You can create some really fun games that would be applicable to either a bachelor’s party or the bachelorette party. The more fun the better the potential for sales.
Labels for Wedding Favors
You can design some stickers or tags that can be used on candles, wine bottles, or any other wedding accessories. After all, weddings can be expensive and most people will look for ways to cut costs without compromising the wedding. These crafts to make and sell would save them on wedding favors.
Table Numbers
Wedding planners would like this a lot, it helps with guests’ seating arrangements. When done elegantly and with extra details such as thoughtful quotes, these table numbers would add fun to the celebration and money for you.
Planners
Household Planner
This can be helpful around the home to help everyone with their time management, to-do list e.g. chores for everyone, and so on.
Meal Planners
Everyone could use a meal planner to ease the hectic life that most people live daily. This printable meal planner can help people organize themselves better by planning ahead and it helps in creating shopping lists. So, go ahead and create a unique meal planner.
Finance Planner
Finance planners are another perfect digital craft to make and sell as they help people put all their financial data in a single place. You can include bill payment calendars, monthly budgets, savings logs, spending trackers, and so on.
Final Thoughts
You may have crafted something before or maybe feeding an inner desire to do something new that you have definitely never tried before. Wherever you are on this journey, the above list of crafts to make and sell is ideal for anyone, anywhere.
Some can be started immediately while others need a little low-cost investment in terms of supplies needed. The possibilities are endless, get inspired and try something today. Just remember to use all the tips for marketing your crafts and you’ll be on another inspirational journey.
“Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs of the description on the back. Landing pages are pretty much the same and have the same mission. An optimized high-converting landing page is the “wonder tool” that directs prospects to your sales funnel. Thus knowing the landing page best practices is a must for any business
The aim of a landing page is to convince the user to complete a certain action, like signing up for your newsletter or registering for a webinar etc. First impression matters, and you have some fractions of a second to convince your visitor to take the action you want. Optimizing your landing pages improves the user experience and is an effective manner of driving conversions.
Invest In Your Business
Your Content Strategy Doesn’t Deliver the Expected Results?
Being the hub for lead generation, your landing pages are the realm where prospects decide to step towards becoming customers. Thus, you have to do your best to have the odds in your favor.
What makes a landing page convert well? How can one demystify this process to have the best converting chance? Which are the landing page best practices to achieve this desideratum? And what is a high-converting landing page, after all?
Keep reading and you’ll find out.
To be honest there are dozens of elements and landing page best practices to be taken into consideration, a mix of psychology melt with prospect’s expectations that rule in the background.
To define in more precise terms what a good conversion rate is, WordStream conducted research and found that a median conversion rate based on search traffic is 2.35%. This is a starting point, but there are important fluctuations depending on the industry and acquisition channel. A real estate broker selling high-class properties will have lower conversion rates than an e-commerce store selling handcrafted jewellery.
There is no Holy Grail or one-fits-all procedure that can be applied because there are different factors that imply industry, audience, goals, products, and services to name just a few.
But there are some characteristics that successful landing pages have in common.
Here are the essential landing page best practices that you have to keep in mind when crafting a compelling and high-converting landing page:
Principal Landing Page Best Practices to Consider
Landing Pages Best Practices: Attention Grabbing Headline
The focal point of a landing page is the headline. With the headline starts and ends everything.
An effective headline should take into consideration the following:
· Keep it short – the ideal is around ten words in length
· Capture instantly the attention of the reader, ensure it stands out visually
· Clearly and accurately explains the service/ product and enhances the value of your proposal, don’t expect the user to dig in order to find out what you are trying to say, you’ll lose him for sure
· Should be in resonance with the landing page design
Check out the landing page example below and its headline – states exactly what’s the aim and what problem it solves.
CoSchedule landing page clearly states what one should expect from this page, a prominent headline, supplementary info with a subheadline, elegant design, and a very visible call to action. Well done!
Optimize the headline of your landing page for conversion. Experiment with very specific headlines, chances of conversion rise when readers know in a second what they obtain. Test the tone of the headline message. Underline benefits against loss or a question and identify which converts better.
Landing Pages Best Practices: Strong Call to Action
The Call to Action is the out-most important element of a landing page. It defines the action that you want your readers to take.
Compulsory elements of a call to action:
· Make it prominent, large, attention-grabbing
· Use visual elements to draw attention to the CTA like people in an image looking in that direction
· Conceive a convincing copy that instigates action. Be aware that this is the most important piece of copy on your landing page
· It should be a button, this is a general expectation
· Make it stand out with a contrasting color, it should immediately draw attention while on the landing page
· If there are several CTAs on a page stress the primary one, if it’s a long-form landing page repeat it
The ultimate aim of the CTA is to drive conversions, all the design, content and flow should direct to a click on CTA. Code.org a nonprofit succeeded in the exploit of increasing conversions by 12 million just by modifying the CTA.
Leverage your CTA, and make it eye-catching, like this large, contrasting colored from Teachable.
The purpose of most landing pages is to collect information through a form. Facility and design are important features of a form. If readers can easily identify the form and complete their information without headaches and losing too much time, that’s a huge advantage. The form and its complexity or simplicity are the game changer.
Check out a landing page example from DoubleYourFreelancing, a simple prominent form that grabs attention and you’re done. Not to mention the highly emotional headline.
A very inspiring landing page indeed! A new proof of how less is more.
The lead generation form that you plan to use should be optimized and tested:
* Experiment with various visuals, and see which gets a better response
* Test on the size of the form fields, larger fields may be more attention-grabbing
* Make it simple, use just the essential fields
* State exactly what information you want to collect, for accuracy reasons
Landing Pages Best Practices: Convincing Sub Headline
The headline has the mission to catch the attention of a visitor and the subheadline has the mission to convince, by providing additional elements to the puzzle. It is the second detail that fires the strength of a landing page.
The subheadline is supposed to extend the concept defined by the headline, support it and bring to attention key points in its favor. Should be eloquent and a bit more detailed.
Clipman’s landing page makes use of subheadings we have one above the headline and one below and the extra info under the video. The first is emphasized in different color and brings in straight clarification “NEW sales generation secret weapon…” to explain the bold purpose of the headline “Video Ads That Turbo-Charge Your Sales, Customers & Conversions”. The explanatory part is meant also to convince and attract “Buckle in…because you’re just minutes away from pumping out jaw-dropping Facebook, Instagram & YouTube video ads that will make you stand out… And DOMINATE your niche! “ and stresses an irresistible benefit.
An image makes more than 1000 words is an old dictum. Consequently, your images or whatever visuals you choose for your landing page will impact heavily and instantly on your visitors.
When choosing the visuals for your landing page be attentive that they:
* are high quality, without any exception, and are original, not common free stock photos
* are large format
* are relevant to the content and design of the page and to your product/service, having the mission to support your message
* are matching the message of the page and its purpose
Landing page design considerations:
* less is more, keep it simple and clean, and allow visitors to focus on the call to action
* don’t use too many visual elements to spread attention
* use bullets or small blocks of text that are easy to scan
* large fonts ease readability and visitors grasp quicker the aim of your site
* loading speed is important, as quicker pages attract higher response rates, so, strive to have a responsive design
Biz Styled Stock sells stylish photos so it’s natural to have a landing page that breathes elegance and finesse with a simple layout, a centred visible headline and a noticeable call to action.
Dior and the supreme elegance. A world-famous brand, a world-famous product and a landing page up to the exigencies, clean, impactful, distinctive and the ultimate grace. A great landing page example and a great inspiration for landing pages.
Extra Info
It’s compulsory that your visitor gets the whole picture of your product/service right away, otherwise, chances are that you lose him. Thus, an explanation and some supplementary information is necessary.
· Use fewer words, but be strait to the point
· Extra information may be integrated with the headline and the subheadline or separate
· The supplementary information as a whole may contain a headline, subheadline, layout, image and/or separate paragraph(s)
· Extra information should be presented from the user’s point of view and focus on benefits. What’s in it for the user?
The following example presents the Extra info in the form of a list of benefits provided by the free webinar.
Landing Pages Best Practices: Present a Valuable Offer
The offer refers to what receives the visitor in exchange for doing what you ask him to, like giving his email address and receiving a free ebook on a certain subject. The offer contains the benefits from the user’s point of view. It may comprise a price reduction, coupons or discounts, free trials, free consultations, a free version of a product, etc. It’s decisive to be very easy to depict at a glance the benefits and value of your offer.
Some examples:
Landing page with a vague offer:
“Register for our webinar series now”
Landing page with an obvious, clear offer:
Register for our biweekly webinar series! And you will:
* Learn how to use technical indicators
* Find out how to elaborate trading strategies
* Learn from top traders in financial markets
* Access exclusive invitations to live events and conferences in your area
The first example is very imprecise and provides no information on the value of the webinars. The second one instead clearly states how often the webinars will be held (biweekly) and lists the benefits that a visitor might be interested in.
The aim of the offer is to direct the users to the conversion funnel. If possible, insert a deadline to induct some emergency factors in order to drive an answer.
Use A/B testing with different versions of messages to see which converts better, as different benefits will attract different types of audiences. Test also with your offer as a headline and check on conversions, if you judge it appropriate.
A list of benefits is included to show what the course will feature. Landing page example from PinterestVA.
Logical Match of Text and Design
The design and content of a landing page should be consistent and match logically. In order for the visitors to follow the logically designed path and convert, they should engage with the landing page.
A proven persuasive structure of a landing page is the following: explanation, benefits, testimonials and CTA.
The CTA is the most important element of a landing page and its position and design are critical. Several CTAs might be used on a landing page, but it should be structured in logical sections and a CTA placed at the end of each section.
If the landing page has several sections then the design should clearly mark them, and the visual coherence should support the logical flow.
Pay attention to the persuasive elements, they should be present in every section. Also, the length of a page counts, statistically the longer landing pages are more effective.
Unbounce has a long type landing page with multiple CTAs and sections. This one has 4 and a logical structure of sections.
Hence in most cases, you should focus on the “1-1-1 Rule”: one offer, one message, one CTA on one landing page.
Leverage Psychological Elements
Psychological elements like pain or pleasure, play sometimes a decisive role when we make decisions. In conversions, they also have a role to play.
In general, we as human beings are pain averse. Each product or service in some way relieves pain. People perceive the loss as more intense than an equivalent gain and usually, we do all we can to avoid pain and loss. Include pain elements that were solved into real human testimonials. Offer the solution and the answer to the pain.
If we are looking to avoid pain at all costs, we are looking to obtain pleasure with every effort. Pleasure is a high motivator for humans. Each and every product/ service can be presented in such a manner that it brings pleasure. Count on an emotional need to create impact.
Instapage’s landing page counts on emotions, it asks the user: “Want to get it right on your first try? Welcome to Instapage.” Who doesn’t? So, they made a winning bet appealing to an emotional need.
Emotional elements in Landing Page example. Source: Instapage
Trusting Social Proof
The evidence that you have a trusted brand is a powerful instrument. There are higher chances of conversion if other persons or brands did the same previously. Thus, build trust by emphasizing the social proof on your landing pages. Best landing pages reveal impressive social proof.
Social proof can embrace various forms, this is an example from Melyssa Griffin’s subscription to her library of free resources “Join over 200,000 others and get access to my library of free resources for online entrepreneurs.”. That’s quite a number!
Social Proof in Landing Page example. Source: MelyssaGriffin
Social proof is increasing lead generation, there is no doubt about that, so ask for quotes from your customers, influencers if possible, or list the brands you have worked with.
Take a look at HubSpot’s social proof:
Solid Social Proof inserted in Landing Page. Source: HubSpot
In general, successful landing pages, that respect religiously landing page best practices, include one of the following types of social proof:
· Customer testimonials
· Customer logos selection
· Number of Facebook, Twitter, Pinterest followers
· Number of subscribers or attendees
· Celebrities or influencers testimonials
· Press and media mentions
Speaking about testimonials, the most convincing belong to real clients, buyer personas relevant to your audience, users of your products that relate to very specific features of your offer. Their testimony needs to be accompanied by their photo or logo. This is particularly important for developing trust and confidence.
Real clients testimonials with names, photos and sites, and notable logos of press mentions:
Ways of Getting in Touch
The ease of getting in contact is a helpful element to stress trust and if it’s possible to receive a pertinent answer in real-time, that’s already an edge.
Some of the most impressive landing pages display several methods of getting in contact, like phone number, contact form, email address, physical address or even live chat. Live chats and phone numbers are important for large companies, with large numbers of products/services and customers.
HubSpot, an integrated marketing platform, uses a landing page with a pop-up chat function if you need to get in touch.
Contact details included in Landing Page example. Source: HubSpot
Insert Guarantee
Another important feature that emphasizes trust and improves conversions is the guarantee. It reassures potential leads and offers them peace of mind.
The point is to have a guarantee and to inform the potential client about it, something like money back, 100% satisfaction guarantee, or simply 100% no spam. The position of the guarantee should be in the neighbourhood of the CTA, to provide the final reassurance.
Here is an example:
A guarantee provided in Landing Page.
Landing pages are the gates to monetization, one way or another. Creating a landing page is an ever-evolving process, you should always search for new landing page best practices and new ways to improve, test and implement. Taking care of including and testing all the above essentials will drive you to the path of high conversions and higher income finally.
Which is your opinion the highly effective landing page best practices? Maybe you have some adds-on for this list.
The legacy of some of the most famous and most important marketers in history is a lesson for us all. Stop for a minute from the babbling roller-coaster called life and let yourself be inspired by the wisdom of memorable marketing quotes. Enjoy!
Invest In Your Business
Your Content Strategy Doesn’t Deliver the Expected Results?
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”
— Michael Brenner
“As marketers, we should be changing the mantra from always be closing to always be helping.”
— Jonathan Lister
“Google only loves you when everyone else loves you first.”
— Wendy Piersall
“Marketing quote: Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.”
— Craig Davis
“If you’re a good marketing person, you have to be a little crazy.”
— Jim Metcalf
“Making promises and keeping them is a great way to build a brand.”
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