Let’s Make Organic Search Work for You—Not the Other Way Around
SEO Isn’t a Hack. It’s a System. I build SEO systems powered by content that builds authority, drives leads, and compounds over time. Ready to find your signal?
About Me
Hello, I’m Lorraine. I’ve Been Crafting Marketing Strategies for Over 20 Years!
I am a long-run marketer, writer, SEO, and content strategist, the plume behind this blog.
If I had to define myself in a couple of words, it would probably be something like this: a curious mixture—part natural-born wordsmith, part strategy alchemist, and part avid reader, all spiced up with a healthy dose of curiosity and a Spartan spirit of the organization.
Juggling inside the digital marketing realm for over two decades, I have worn many hats. That of a beginner Secretary, a General Manager in a small enterprise struggling to attract more clients and establish a presence on the market, or a Sales and Marketing Director in a multinational company that manages multi-million euro budgets for marketing in order to strengthen sales and expansion. Among others. Add some other hundreds of consulting projects as a marketing expert for small businesses around the world.
As a marketing connoisseur with a huge crush on strategy, along the way, I piled countless proofs that nowadays SEO and content strategy is the backbone of a flourishing business. No matter how harsh the economic environment might be.
- Content Writing
- Copywriting
- SEO Audit
- Technical SEO
- Content Strategy & Topical Authority
- Search Engine Optimization (SEO)
Years of Experience in Marketing
Content Strategy Consulting and SEO Projects
Industries
Experience
- Former Sales & Marketing Director in multinational company
- Former Managing Director of SMEs
- Former Managing Partner of marketing agency
- Marketing Expert Consultant/Freelance Content Strategist for SMEs
Education
- MBA in Strategic Management
- HubSpot Certification - Inbound Methodology
- HubSpot Certification - Content Marketing
- HubSpot Certification - Email Marketing
- HubSpot Certification - Search Engine Optimization (SEO)
- HubSpot Certification - Digital Advertising
- Google Analytics Certification
- Google Measurement Certification
- Google Ads Search Certification
Industries
- Finance, Financial Markets & FinTech
- Real Estate & Investments
- Digital Marketing
- Business & Entrepreneurship
- Legal
- AI & Analytics
- Travel
- Translations
- Photography
- E-commerce
- Health & Wellness
- SaaS
My Process
Each business is unique and as such the SEO powered content strategy that will work for it and bring the maximum possible results. Consequently, each company needs a tailor-made content strategy that will take into consideration its particularities in a defined interval.
Content marketing is a marathon.
Reinforce what brings results.
Measure, rinse, and repeat.
Complete SEO Audit
Audit the current website from an SEO, content and technical perspective. Implement findings and fixes.
Topical MAps
Execute keyword research (based on market research), identify clusters of content and topics relevant for the business, build topical maps and define the content creation flow.
Content Creation and Distribution
Create relevant content for the business, covering all the angles of the topical maps. Select the main distribution channels for content dissemination.
Measure Performance
Measure the results obtained and improve continuously to reach the established goals.
Value
Download my free content strategy template
Complete each slide with your details and data
Need further help, get in touch
Case Studies
Featured Posts
How to Create a Successful SEO Content Marketing Strategy?
Want more relevant organic traffic? Put in place an SEO content strategy to help you achieve that! Here is how: What Is SEO Content Strategy? SEO content strategy is the core part of a powerful content strategy and practically decides what topics to write about, how...
What Is a Good Content Marketing Strategy? How to Create a Solid One? Core Pillars and Template
The content marketing strategy is practically a blueprint that comprises processes, standards and topics to help you plan, create and publish your content.
Get Results Like Never Before – Content Strategy Example
When trying to put in place a content strategy, even if you have a pretty good idea of what you need to do, an already completed content strategy example would be very helpful. To give you a hand, I have created such an example using my simplified content strategy...
Beyond the Blueprint: How to Create Content Strategy Deliverables That Drive Results
Developing a content strategy is a complex process that involves several stages and the creation of solid content strategy deliverables that will propel the business further. It has to start with an in-depth audience and market research. Marketers need to set...
Content Audit: Surefire Way to Improve Your Results
Before putting in place a new content strategy most often you have to do a content audit to check the previous results of your content.
What Are the Steps of a Content Strategy and How to Create A Powerful One?
The content strategy is like a magnetic compass, a roadmap, and a framework that you create to show you what content to create, for who, how, and when in order to reach your business goals.